Utilizing the Holidays for Marketing Opportunities

Memorial Day is just a few days away, marking the unofficial start of summer. Many of you will spend the much-needed, long weekend over the grill, at the beach or at your favorite outdoor retreat. Some will be remembering loved ones and those that served to give us the freedoms we have today. However, Memorial Day can also be a reminder to find unique ways to market your business. Here are a few ways to utilize holidays in your marketing plan.

Everyone likes a deal.
Two things come to mind to observe a holiday: spending time with family around a table filled with food and great sales at your favorite retail outlets. Choose a holiday and send a direct mail piece highlighting a special to drive more traffic to your business during your slow times.

Just say thank you.
Thank you is such an easy thing to say yet it is not said enough. Your customers appreciate knowing they’re appreciated. There are a number of ways to say thank you such as a handwritten note, a postcard or even a small gift. It doesn’t even have to be a holiday to appreciate your customers, but Memorial Day is a great time to remind them they’re important.

Add some spice to your website.
If you visit Google often, you have probably noticed that the logo changes to mark special occasions. You can add some holiday flare to your website to put people in a festive mood.

Claim a holiday and make it yours.
If there’s a day on the calendar, chances are there’s a wacky observance. More than likely you can find one or two to tie in with your business objectives. Many of these holidays are fun and can offer great ideas for marketing promotions to keep your customers engaged in your business.

NJC Printing provides quality digital and offset printing to businesses in St. Louis, Missouri and throughout the midwest. Please visit our website at www.NJCPrint.com to learn more about us or to Request An Estimate.

Last Minute Online Marketing Tips for the Holidays

It’s time for the final marketing push of the year. The holiday season usually means more consumers online. If you haven’t prepared for the rush, there’s still time. Here are a few last minute tips for online holiday marketing.

Deck out your website.
If you’ve been putting off updates to your website, now is the time to make some changes. There’s a good chance your website will see more traffic in December, so you’ll want your prospects to be impressed. Give the products you’re trying to move the appropriate attention on your home page.

Think about being social.
While you’re making changes to your site, don’t forget to add those social media icons. Now that you’re directing people to your Facebook and Twitter pages you’ll want to get active. Make at least one post a day.

The search begins.
To get those last minute sales, consider spending some of your marketing budget on some search engine advertising. At the very least, take a look at where you rank on the products you’re trying to move before the end of the year.

Check your analytics.
Make sure all your website analytics are working before you get a rush of holiday shoppers. It is important to know whether your marketing efforts have paid off. Having good numbers also gives you a jump start on how to market your business for the coming year.

- NJC Printing provides quality digital and offset printing to businesses in St. Louis, Missouri and throughout the midwest. Please visit our website at www.NJCPrint.com to learn more about us or to Request An Estimate.

Last Minute Thanksgiving Planning

We’re a deadline driven business, so we know how those pesky deadlines can sneak up on you. With Thanksgiving just hours away, there’s precious time to plan. No need to stress with these last minute tips to plan a bountiful Thanksgiving dinner.

Plan now.
Sounds crazy but with only three days to plan for Thanksgiving, you need to use your time wisely. Sit down and think about your meal. Know how many people you will host, when you’ll be serving and what’s on the menu. Write down everything you’ll need so you can make one outing to the store.

Visit the deli.
Purchasing ready-made side dishes can be a huge time saver. Grocery stores have a wide variety of options to please all. Also consider buying stuffing, mashed potatoes and gravy in the box or jar. They may not be grandma’s recipes but they can save a meal and you can always doctor them up a bit to make them your own.

Ask for help.
Have your guests bring the side dishes and desserts to take some weight off of your shoulders. This leaves you time to focus on the turkey, potatoes and stuffing.

Don’t stress.
Remember that your guests are happy to get together and spend some quality time, so relax. And if you impress them with a fabulous dessert, your family may forget that you didn’t use grandma’s stuffing recipe.

Even the best laid plans go awry. If you have complications with part of your meal, consider Thanksgiving meal sandwiches. Don’t laugh until you’ve tried a turkey, potato, cranberry, stuffing and gravy sandwich. Delicious.

- NJC Printing provides quality digital and offset printing to businesses in St. Louis, Missouri and throughout the midwest. Please visit our website at www.NJCPrint.com to learn more about us or to Request An Estimate.

Marketing for this Holiday Season

For retail businesses, the holidays offer ample opportunity to boost sales with increased marketing efforts. Other businesses may struggle with ways to take advantage of this festive season.

Think about why someone would need your business during the holidays. People receive a lot of marketing messages during the holiday season so you will have to get creative. Consider the following holiday marketing tips to increase sales.

Wrap up your products and services.
Consumers are in a buying frenzy during the holidays, and frankly none of us have time to think. Take advantage of this opportunity by offering holiday packages that bundle your products and services with special pricing. This allows you to put your popular items with other products that you may want to unload.

Give the gift of time.
We’re all busy this time of year. Businesses that increase customer service during this hectic season stand to benefit. Offer delivery of your products and services beyond your normal service. Increase your support hours to reflect the fact that retail establishments are keeping customers out later.

Celebrate the twelve days.
Feature a product each day leading up to the holidays by offering a special price. Speaking of price, consider big year-end discounts. People are looking for ways to meet budgets, but are often intrigued to get something for themselves while purchasing gifts on their list.

Give thanks to loyal customers.
Current customers are integral to your business so show them how much you appreciate them. The most cost-effective solution is to send a hand-written thank you note. For your best customers, consider a personalized gift. Or send them something from your business family to theirs such as a recipe collection from your employees and customers or a digital photo frame loaded with pictures of your staff that they can reuse.

- NJC Printing provides quality digital and offset printing to businesses in St. Louis, Missouri and throughout the midwest. Please visit our website at www.NJCPrint.com to learn more about us or to Request An Estimate.

Thank Your Customers This Holiday Season

Leaves have just started turning and that means your thoughts should be turning to what you’ll be doing for your customers this holiday season. Getting a personalized thank you card from your business would be a unique way to get your customers’ attention. Here are some tips for sending the perfect thank you note.

Start now.
Creating a holiday thank you takes time. Work with a local printing company to create an eye-catching card. Then start working on your list of customers that you want to thank. These should be hand-written notes so you’ll want to budget your time to write a few a week for the next month.

Write something meaningful.
Yes, hand-written notes are time consuming, but the effect it has on the customers who receive your note will be worth it. Come up with a few stock thank you sentiments and make modifications based on the customer. Receiving a hand-written note in the mail will stand out and make a lasting impression.

Send them out early.
While the main objective of holiday thank you cards is to show your customers appreciation for their business and to wish them a happy holiday season, it is also a marketing tool. Send them so your customers will get them earlier so as they are doing their holiday shopping they will think of you first.

- NJC Printing provides quality digital and offset printing to businesses in St. Louis, Missouri and throughout the midwest. Please visit our website at www.NJCPrint.com to learn more about us or to Request An Estimate.