User Generated Content….Your Customer..Their Voice….

Recently Google shared that 70% of brand content is created by consumers. And that’s a good thing if you have loyal customers, because Google tells us that 90% of consumers trust recommendations from people they know. So maybe it’s time to show the people who trust your company just how much you trust them. Put some of the marketing responsibilities in their hands. That may seem like you’re giving up control, but through the use of User Generated Content (UGC), you can involve your customers to have them help do some marketing work for you. Here are some ways that you can use UGC to boost your credibility and business.

Get Their Feedback
One of the easiest ways to use UGC is to simply ask customers how you’re doing. You can set up a place for feedback on your website or you can even ask customers to fill out a short response card in person. Either way, you’re gathering UGC that will help you better understand what they want. Surveys are another great way to check up on your customers. Make sure to specifically target what you’re trying to find out before you send out the survey. By asking concise and direct questions, you’re sure to get helpful answers. Then, you can use the information you gather to show prospects what other customers thought of your company.

Be the Buzz
In order to market yourself using UGC, you need your customers to talk about your company. Social media is a great way to utilize this aspect of UGC. If you’re not already using social media, maybe it’s time to add it to your marketing plan. Social media puts you where your customers are playing. Once you have your social media in place, pose questions where your followers can reply. Make sure the questions spark discussion for the best responses. On certain sites, followers will be able to tag you in a post where all of their friends will see that your customers are talking about your company. Another great way to get them talking is to post articles in a blog that you can share on your website and in social media. Leave a section for comments so customers can react to your posts.

Monitor the Conversation
Once you provide opportunities for UGC, you need to remain involved in the conversation. If you’re asking questions, conducting surveys or allowing for comments on your blog posts, you need to monitor and reply back to your customers. If you’re not involved in the conversation, they will stop leaving comments because they feel that it is not worth their time.

And don’t forget, even if you’re not actively involved in a UGC plan for your business, customers are still talking about you online. An easy way to check out what’s being said is to set up Google Alerts. With this service, you’ll receive an email when the keywords you’ve selected, such as your name our your company’s name, are mentioned on the web.

NJC Printing provides quality digital and offset printing to businesses in St. Louis, Missouri and throughout the Midwest. Please visit our website at www.NJCPrint.com to learn more about us or to Request An Estimate.

Why College Brand Ambassadors Can Get You Business

Marketing to college students can prove to be extremely difficult. If your business could benefit from having 18-24 year olds as customers, you may be struggling to attract the youth market to the point of giving up. You’re not alone, but you can be a business that does something about it, and in turn control the college demographic in your market. Employing college brand ambassadors can be an effective marketing tool in reaching college students. Here are some ways college brand ambassadors can get you business.

College brand ambassadors are the target market.
When trying to reach a target market, why not get help from someone in that demographic? Talk to your college brand ambassador to come up with ideas on how you can effectively reach students. Often, marketing activities center around the ambassadors going out and interacting with students with your product in hand.

College brand ambassadors know everyone.
One of the most important things to look at when hiring a brand ambassador is their involvement on campus. The more groups and organizations they’re involved with, the more they’ll be in front of your target audience. The ambassadors can generate buzz just by talking about your products in these groups. Just make sure your brand ambassadors believe in your product or you’ll get nowhere.

College brand ambassadors are cost efficient.
Most college students are eager to get a job for the experience and will work for little pay. Additionally, most marketing ideas will either be viral, guerilla or social media based. These tactics are less expensive than more traditional marketing ideas, and will help you capitalize on a market that most businesses don’t know how to reach.

 

- NJC Printing provides quality digital and offset printing to businesses in St. Louis, Missouri and throughout the midwest. Please visit our website at www.NJCPrint.com to learn more about us or to Request An Estimate.