Where They Land Makes All The Difference

Generating visitors to your website can be a challenge. But with the use of landing pages, you’ll be able to direct your prospects to specific products and services you want them to focus on. Landing pages can be used effectively if you employ search engine optimization, send direct mail or purchase online advertising as part of your marketing strategy. Remember the more specific your landing page content, the more revenue you’ll be able to generate. If you’re not sure how to set up an awesome landing page, here are some tips to get you started.

Getting Them Hooked
We all know what first impressions can be vital to whether or not you land a customer. You only have a limited amount of time to capture your audience’s attention before they decide whether or not they want to move on. A good landing page starts with a good ad and URL that drives them to your website. So whether you’re using a direct mail piece, ad in your newsletter or an online ad, you have to get prospects interested to actually click to the landing page. Once they’re on the page, give them something inviting to look at. A video can be incredibly effective in keeping visitors on the page.

Reeling Them In
Once your visitors are at the landing page, it should be clear to them what you want them to do, and consistent with the message as to why they clicked there in the first place. Remember your goal of the page in the first place. Are you trying to sell a product, get prospect contact information or get an appointment? You should have one call to action that’s easy to do. If visitors are filling out a form, for instance, give them only the fields that you really need. Sometimes it’s only an email address. There should be limited navigation on the initial page until the visitors complete the initial call to action. The response page can direct them to other actions that may be of interest.

Keeping It Fresh
Like all marketing materials, you have to keep landing pages updated. Depending on your marketing strategy, you could have literally hundreds of landing pages. Don’t let that scare you away from using landing pages. Start with one to see if it’s effective for your business model. Landing pages are great because you know exactly how many people visit a specific page on your site and you can track conversions. Plus, you can make adjustments mid campaign if the page isn’t getting clicks. Remember that the more you know about your effectiveness, the better you can do in the future to ultimately gain more customers.

NJC Printing provides quality digital and offset printing to businesses in St. Louis, Missouri and throughout the Midwest. Please visit our website at www.NJCPrint.com to learn more about us or to Request An Estimate.

Old Faithful…Personalized Direct Mail Campaigns

If you’re looking for a revenue-generating powerhouse for your business, you’re looking for direct mail campaigns…businesses count on them because they’re dependable and promise a consistent ROI.

You can push direct mail’s ROI from consistent to record-breaking with a focus on personalization. Some online marketers mistakenly think their methods are more personal than direct mail. But thanks to Internet cookies, over-sent emails and Google Ad Words, consumers are turned off and tuning out. Direct mail beats digital marketing tactics in the area of personalization because, to the consumer, it feels more human.

The simplest way to personalize direct mail is using variable printing to address your business’s leads by name. But you can go even further than that.

The key to effective personalized direct mail is to get as much useful information as you can from your customers and prospects. Use sales records, surveys and social media to collect good data about your mail leads.

Now it’s time to personalize your direct mail piece. To craft a message that’s relevant to the prospect without being creepy, you’ve got to use your data carefully. Let’s say, for example, that your jewelry store wants to market diamond engagement rings. You’re working form a list of young people who you assume—or hope, for your business’s sake—are single (and you should know that from your data).

It makes sense to write copy that speaks to a buying audience in the mail piece you will send to males. On the other hand, the mail piece sent to females should feature different photos and copy. Although who will buy and who will receive such a gift varies, catering the message of the direct mail according to gender is a subtle method of personalization.

As this examples shows, the best marketers have to interpret the data and use it in a way that tactfully shows consumers that your business is just what they need. But you don’t have to be selling jewelry to personalize direct mail skillfully and in a non-intrusive way.

Think about your audience and how their demographic information may affect their buying habits or business needs.

Work from your recipient data to go beyond names in personalizing your business’s direct mail. When you personalize your direct mail piece with a name, you’re working to catch your prospects’ attention. Go one step further—and one-up online marketers—by letting demographics inform your direct mail piece.

NJC Printing provides quality digital and offset printing to businesses in St. Louis, Missouri and throughout the Midwest. Please visit our website at www.NJCPrint.com to learn more about us or to Request An Estimate.