POP webpage2Getting your point of purchase materials noticed takes skill. Hundreds of other items are fighting for the same attention, hoping to be bought impulsively. Consumers have to get excited and see the value in your point of purchase items—they must feel the urge to buy.

When creating point of purchase materials, opt for bright colors, short and simple messages and engaging graphics. Your main goal is to get people to look. If possible, use an unusually shaped or cleverly designed package—have fun with it.

Once you have a fabulously packaged item, they need to be seen. Placement is key. Whether it’s through a large hanging ceiling-hanging banner, items placed at the checkout stand or on the shelf, make it prominent.

Look for opportunities to pair your item with a complimentary item—for example, cosmetic companies often put nice cases to hold products next to the register.

Need some more point of purchase marketing strategies? Try these tried and true techniques:

Quantity discounts: The magical word here is bundle. (Think shampoo and conditioner pairs). Offer a discount for an item that compliments its neighbor.

Complete the item:  There are a few items that would require accompanying accessories—batteries for an electronic device, free appetizers or drinks with an entree, etc.

Change it up: The key to standing out is looking different. Freshen your ideas constantly and seek new ways to market your items. Change the offer, rearrange the displays and strive to always be attention-getting.

Effective point of purchase messages tip the scale in favor of buying at a critical point of analysis. Often, items for sale aren’t on a pre-made list of to-be-purchased items. So it’s your job as a marketer to put effort into making an appealing enough offer.

NJC Printing provides quality digital and offset printing to businesses in St. Louis, Missouri and throughout the Midwest. Please visit our website at www.NJCPrint.com to learn more about us or to Request An Estimate.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: