Archive for the ‘Customer Service Tips’ Category

“Let me give you my business card”

dd122aThe digital world has changed just about everything we do in business — sending mail, signing contracts, attending meetings, even networking. The business card is still one “old school” way of presenting yourself professionally.

Think about the number of times you hand out business cards to customers,  future prospects, and other connections.  A memorable business card can be the stepping stone to a great first impression.

Standard cards can do just that, but what if you are looking for something with a little more kick to it. Edge painting, edge coloring, colored edges – call it what you may, is the newest trend in business card design. The process is not new by any means, but it’s definitely getting a lot of exposure these days and with good reason – it makes a huge impact.

Click on the link and check out some of these samples, and let us know what you think of them. Would it be a product you would consider spending a little more money on? Edge Painted BC

 

NJC Printing provides quality digital and offset printing to businesses in St. Louis, Missouri and throughout the Midwest. Please visit our website at www.NJCPrint.com to learn more about us or to Request An Estimate.

Time to Shift Your Focus to Mobile Marketing

Mobile-MarketingIt may seem like an afterthought but mobile-users have skyrocketed in the past year. Time to shift your focus from desktop to mobile and become a better marketer by knowing more about your mobile audience. Here are three key points about mobile marketing:

Mobile App —Analyze your mobile audience (you can find this in your website analytics) and see if a mobile app is necessary, or maybe just a mobile website redesign will suffice. Generally, mobile apps allow for more creativity and better interaction with your users.

Competitors —The key to being more innovative is to analyze your mobile offerings compared to your competitors. If none of your competitors have a mobile app, then it may be time to evaluate your need for one.

Social Media —The last key to mobile marketing is to hook your audience to download the app. How do you do this? Through social media. Utilize the platforms your audience is on and heavily campaign the need for your mobile app while providing a download link.

NJC Printing provides quality digital and offset printing to businesses in St. Louis, Missouri and throughout the Midwest. Please visit our website at www.NJCPrint.com to learn more about us or to Request An Estimate.

Be Present…..Be Genuine…. then Practice!

08edecb

One of the hardest and yet unique skills is attaining charisma. Some people are just born with it, and some come by it through practice. In the professional world, charisma is necessary in networking situations, talking in front of large groups and pitching business ideas. Here are three quick tips to increase your charisma:

Practice —There’s no shame in practicing charisma in the mirror. Recite your elevator speech, jokes, handshake and other things in your charismatic arsenal. Practicing helps you feel comfortable, so when the time comes your charisma shines.

Be present —The most important takeaway in attaining charisma is to always be present. It’s rude to interrupt and not listen. Especially in networking situations, make sure to always listen, ask great questions, and be present in the moment.

Be genuine —In the same vein as being present, it’s equally important to be genuine. Don’t say something flattering if it isn’t true. Saying something nice for the sake of flattery will come across as phony. Being genuine will boost your charisma.

NJC Printing provides quality digital and offset printing to businesses in St. Louis, Missouri and throughout the Midwest. Please visit our website at www.NJCPrint.com to learn more about us or to Request An Estimate.

Have a Pocket Full At All Times!!

business card handEverything we do in business today is digital — sending mail, signing contracts, attending meetings, even networking. The business card is one thing that digital will not fully replace anytime soon.

Here are five reasons why the old school business card is still important — and why you should have a pocket full of them at all times.

Article Contributor: Jonathan Long, Founder and CEO, Market Domination Media  http://www.entrepreneur.com

1. Swapping contact information digitally is impersonal.

Networking is about making genuine connections. Sending contact information via text or email on the spot is convenient but it is also extremely impersonal. Engaging in eye contact and actual conversation is how real relationships begin.

Two individuals with their heads buried in their phones typing away won’t create any kind of significant memory of the encounter. You can easily transfer the information from a business card to your mobile device after the conversation.

2. They are the most effective direct marketing tools.

Email marketing, search engine optimization and paid media all do a great job of attracting leads and prospects, but they still aren’t as effective as an in-person meeting sealed with a handshake along with a business card exchange.

You can encounter a potential lead or contact at any time — tradeshows, industry conferences, happy hour, airport lounges — and arming yourself with business cards at all times will ensure that you never miss an opportunity to make a valuable business connection. Keep some in your pockets, wallet, money clip or laptop bag so the next time you encounter a prospect you are prepared.

3. A business card is the first impression of your brand.

When you meet someone that could potentially be a great prospect or connection, don’t you want him or her to walk away with a great first impression? A memorable business card does a lot more than just pass on an email address or phone number.

When you make a connection via your business card, You don’t want your brand  associated with the word cheap. A retail store trying to make a great first impression wouldn’t create a storefront sign with a piece of cardboard and a Sharpie. You should have that same mentality when it comes to your business cards.

4. Creative business cards get shared — continuing to market for you.

A business card is a physical object that a potential prospect leaves the encounter with. Your brand stays with them.

If you meet a prospect and exchange email addresses and phone numbers you each walk away with another contact on your mobile phone — it ends there. If you hand over a creative business card that makes a great impression that person is likely to show it to other people — putting you and your brand in front of additional prospects.

5. Business cards show you are prepared.

Have you ever had someone write his or her contact information on a cocktail napkin and hand it over to you? How about someone that had a mobile phone with a dead battery? It isn’t the most professional approach.

If you met two individuals and one was scrambling to find a pen and something to write on and the other person simply pulled out a business card, who would you want to do business with? Showing that you are prepared at all times is a great indicator that you are professional.

Fear not. Conversations will still end with, “Let me give you my business card,” at least for a little longer.

 

NJC Printing provides quality digital and offset printing to businesses in St. Louis, Missouri and throughout the Midwest. Please visit our website at www.NJCPrint.com to learn more about us or to Request An Estimate.

3 Last-Minute Customer Gift Ideas

gift boxThe holiday season is in full swing, and it’s important to recognize the valuable relationships your company has with its customers. Use the opportunity of giving customer gifts to showcase the amazing talents of designers and the creative team by creating unique holiday gifts. It’s still possible to stand out from the crowd even if it is last minute. To help you out, here are three customer gift ideas:

Charitable donation—Instead of giving an expensive gift, donate those funds to a variety of charities. Send a card with five different philanthropic options. Ask the customer to send the card back with a chosen charity to donate to. Your customers will greatly appreciate the gift that keeps on giving.

Personalized Holiday Gift Wrap—Be creative with design and utilize the typography, pattern and illustration to create a personalized holiday gift wrap for customers to use. Personalized holiday gift wrap is unique and inexpensive. You may offer your customers the chance to download a matching a computer desktop wallpaper, too.

Annual calendar—Design a fun annual calendar that showcases your company’s personality. Create seasonal designs for each month, or feature designed quotes throughout the calendar. No matter the design idea, an annual calendar is a great, useful gift.

NJC Printing provides quality digital and offset printing to businesses in St. Louis, Missouri and throughout the Midwest. Please visit our website at www.NJCPrint.com to learn more about us or to Request An Estimate.

Lighten Up! Using Humor In Your Marketing

With the recent increase in the prevalence of advertising (think commercials where puppies and horses form unbreakable bonds), humor isn’t quite as ubiquitous in marketing as it used to be. While tugging at heart strings is effective, funny and SONY DSCclever marketing is a great way to demonstrate a brand’s personality. Shared humor helps to connect you to your customers, and it certainly makes you more memorable. You can cut through the noise by using wit instead of an overwhelming amount of nostalgia. Check out these tips and ideas:

TIPS

Know your audience.  This is the number one rule of comedy, and it’s a critical component of your success. Identify what your audience would find humorous, and whatever you do, don’t offend anyone.
Don’t force it.  Instead of starting out with the intent to be funny, identify what message you’re trying to convey. Simplify it first, then try to make it interesting by exploring different and funny ways to share it.
Make sure it fits your personality.  Marketing should always feel authentic, and if you’re going for a brand of humor that doesn’t match your company’s personality, it’s going to sound incredibly insincere.
Be sure you’re still selling something.  It’s awesome if you can manage to make your audience laugh, but at the end of the day, you’re still trying to drive them to your business. Don’t forgo the key message for the sake of humor.

IDEAS

Identify the problem and then exaggerate it to its extreme.  Your customers have a problem, and your business offers the solution. Play with the seriousness of that relationship by exaggerating one or the other.
Leverage unexpected contrasts.  Unexpectedness is at the root of all humor. Play with interesting contrasts and unrealistic situations. What if your business existed during a different moment in time? What if your Millennial-focused brand suddenly became incredibly popular with the 65+ age group?
Poke fun at yourself through parody. This is perhaps the most tricky tactic. You have to find a balance between showing that you don’t take yourselves too seriously, but you do treat the work that you do with seriousness. However, if you can pull off parody, your brand will be incredibly memorable.
Let your audience generate the humor.  You don’t have to do all of the work. Create a contest or simply ask a clever question on social media to get your audience talking. Having a back-to-school sale? Ask your followers to share their worst yearbook photo on your page. Trying to come up with a contest for Valentine’s Day? Ask them to tell their worst first date story and have your followers vote on their favorite one. If you’ve got a funny question, you should be able to get funny answers.

NJC Printing provides quality digital and offset printing to businesses in St. Louis, Missouri and throughout the Midwest. Please visit our website at www.NJCPrint.com to learn more about us or to Request An Estimate.

What’s Your Name Again? A Few Tips To Help You Remember…

shutterstock_28686814_crop380wYou’re meeting someone for the first time. She extends her hand, tells you her name, and then you do the same. Caught up in thinking about what to say next, you don’t register what she said her name is. Was it Allie? Or Ellie? Or something totally different? You leave the conversation with absolutely no idea of what your new acquaintance’s name is.

But what’s in a name? In business, a lot. Names are deeply personal and inextricably linked to a person’s identity. If you can’t remember someone’s, it conveys that you don’t care about your relationship with him or her. That being said, forgetting names is an incredibly common problem. Keep these things in mind the next time you’re introduced to someone:

Repeat, repeat, repeat. When someone first tells you their name, try to repeat it to yourself silently while they speak. Then find natural ways to repeat it aloud throughout the conversation. For example: “So what role do you have at your company, Allie?” But don’t go overboard. If you’re constantly repeating their name, things can get very creepy very quickly.

Make associations.  Always find something else to connect their name to. If they have a distinctive feature of some kind, try to remember them as “Trevor with the wide smile” or “Lauren with the pixie cut.” If you’re really feeling creative, try to come up with ridiculous and vivid mental impressions that incorporate other details. For example, if you meet Bob Green, picturing him bobbing for green apples. If Lana Potter lived in France for a few years, picture her making pottery at the top of the Eiffel Tower.

Ask for tricky pronunciations and spellings.  If someone’s name is particularly difficult to pronounce or sounds like it might be challenging to spell, don’t be afraid to ask them to repeat the pronunciation or write it down for you. This shows that you care enough to get their name right, and it also gives you a chance to see/hear the name again if you’ve forgotten it already.

Don’t shorten names without being told to.  If someone tells you his name is William, his name is William, not Will or Bill. If someone tells you her name is Catherine, her name is Catherine, not Cat or Cate. And NEVER come up with a nickname for someone you’ve just met. Your new acquaintance probably doesn’t want to be called L-Dawg or Chubs by a virtual stranger.

Never misspell a name.  In a world with Google, Facebook and LinkedIn, there’s no excuse for misspelling someone’s name.

When in doubt, don’t guess. It’s better to be generic than to call Jessica “Jennifer.”

Learn additional names of important people.  Once you’ve become a name-memorizing expert, take the time to learn the names of people who are close to your new friend or coworker. “How are Dylan and Gabe?” shows a lot more thoughtfulness than “How are your kids?”

Go in focused.  The key to remembering someone’s name is staying focused on getting it correct right away and caring enough to memorize it. Instead of worrying what you’ll say during your introduction, make getting to know the other person the primary goal of the conversation. And once you’re done speaking with them, make a note or new contact in your phone with their name and whatever details you gathered and associations you developed.

NJC Printing provides quality digital and offset printing to businesses in St. Louis, Missouri and throughout the Midwest. Please visit our website at www.NJCPrint.com to learn more about us or to Request An Estimate.

%d bloggers like this: