Archive for the ‘Customer Spotlight’ Category

Tailor Your Marketing to Gen Z: The Fully Digital Generation

logo-z-generation-B-41Now that you’ve nailed down your marketing strategy to millennials, brands and companies need to turn attention towards the rising demographic, Generation Z. Gen Z are teenagers 19 and younger. They’ve grown up in a fully digital world with full access to the Internet. This group is comprised of digital natives, but it is important to note that they are not naive. They respond well to genuine brands. It’s increasingly imperative to revise your marketing strategy to Gen Z since it is reported that they contribute approximately $44 billion to the U.S. economy. Here are four ways to tailor your marketing to Gen Z:

Don’t use Facebook— Although millennials and Generation Z have a lot in common, there are some disparities. Generation Z is even more fluent in social media and the online reality. This means they prefer different social media channels. Generation Z tends to favor Whisper, Snapchat and Secret, not Facebook, Twitter and Instagram.

Treat them like entrepreneurs— Generation Z is more likely than any other generation to convert their hobbies into full-time jobs. A large sum of this group have documented dreams of being entrepreneurs. Since they’re native to social media, they use it for research on their hobbies, jobs and dreams. They know what it takes to be successful.

Take advantage of video— With the increasing use of social media, the attention span of consumers has shortened. It is important to focus marketing directives on visuals, not text. For example, infographics would be a great way to show a lot of data. But videos are the best way to grab the consumer’s attention. Gen Z also watches twice as many videos on mobile devices as any other generation.

Humor is number one— This demographic responds extremely well to an appealing sense of humor. Infuse humor into your brand personality and create videos that are funny to Gen Z. But, be careful not to try to be Gen Z with acronyms like YOLO or LOL; they’ll know it’s ingenuine. Instead, play off current pop culture for humor. Miley Cyrus and cat videos are sure to catch Gen Z’s attention.

NJC Printing provides quality digital and offset printing to businesses in St. Louis, Missouri and throughout the Midwest. Please visit our website at www.NJCPrint.com to learn more about us or to Request An Estimate.

American Heart Association….Metro St Louis Heart Walk

mediumThe 2014 Metro St. Louis Heart Walk on Saturday, May 10th at Busch Stadium is a “mission in action.”

Through the Heart Walk, we opportunities are created for people to improve their health by walking and simultaneously raise funds to help fight heart disease and stroke.

  • Walkers can organize teams at the companies where they work or with family and friends.
  • Walkers ask others to support their walk effort by sponsoring them with a donation to the American Heart Association.
  • The Heart Walk is a wellness event that encourages healthy lifestyle choices.

    Where:

    Busch Stadium
    700 Clark Street
    St Louis, Missouri, 63102

    When:

    Starts: Sat, 10 May 2014 7:30:00 AM
    Ends: Sat, 10 May 2014 11:30:00 AM
    Registration Fee: Free event. Participants are encouraged to collect donations.

  • To learn more and to sign up for this great event please visit  Metro St. Louis Heart Walk.

 

NJC Printing provides quality digital and offset printing to businesses in St. Louis, Missouri and throughout the Midwest. Please visit our website at www.NJCPrint.com to learn more about us or to Request An Estimate.

PCHAS Fundraising Event – Fright Night at the Savoy Ballroom

Fright Night: Come support Ashley House on Oct. 26

PosterHandout-270x328Goblins and Ghouls helping kids? Yes!  Once again, Fright Night at the Savoy Ballroom will bring a great opportunity for fun and to raise money to help kids. On October 26, the annual Fright Night will take place in Springfield, Missouri to benefit Ashley House and Presbyterian Children’s Homes and Services of Missouri.

The Springfield Advisory Board has been working hard for many months to make this an event to remember. The event starts at 8:00 pm immediately following Thriller on C-Street performance. Music, dancing, drink specials, a cash bar, a $300 cash prize for the best costume and other great prizes will fill the night. We’ll have a photographer taking photos of attendees as well.

The event has a terrific roster of sponsors who are helping this to be an exciting event, including Chase, American National, Bass Print Solutions, 417 Magazine, Midwest Family Broadcasting, Meek’s, Kumon, Savoy and Metropolitan National Bank.

The Advisory Board is a group of professionals in the Springfield area who work to raise funds and interact with the children at Ashley House, our transitional living home. During the year, this energetic group of individuals gives the girls wonderful adventures and experiences like trips to the zoo and pumpkin farm and spa days to help the girls feel good about themselves.

For a fun way to help the children, make plans to attend this fun event. To learn more about this fun event and to purchase tickets please go to http://missouri.pchas.org

American Heart Association “Mission in Action”

AHA

The 2013 Metro St. Louis Heart Walk at Busch Stadium on Saturday, May 4 is our “mission in action.” Through the Heart Walk, we create opportunities for people to improve their health by walking and simultaneously raise funds to help fight heart disease and stroke.

Walkers can organize teams at the companies where they work or with family and friends.

Walkers ask others to support their walk effort by sponsoring them with a donation to the American Heart Association.

The Heart Walk is a wellness event that encourages healthy lifestyle choices.

Where:

Busch Stadium
700 Clark Street
St. Louis, Missouri, 63102

When:
Starts:Sat, 4 May 2013 7:30:00 AM
Ends:Sat, 4 May 2013 11:30:00 AM
Registration Fee:Free event. Participants are encouraged to collect donations.

For additional information, please go to www.heart.org

NJC Printing provides quality digital and offset printing to businesses in St. Louis, Missouri and throughout the Midwest. Please visit our website at www.NJCPrint.com to learn more about us or to Request An Estimate.

APDA 17th Annual Fashion Show, Luncheon and Auction

Preparation for the 17th Annual Fashion Show, Luncheon, and Auction has begun! The event is scheduled for Monday, October 8, 2012, starting at 10:30 am. Building on the tremendous success of the past 16 years and the ever-growing support of businesses and individuals around St. Louis, they are hoping to make this the biggest and most successful event yet!

Last year over 450 people attended this increasingly prominent charitable event. They are thrilled to have Victoria Babu of KTRS Radio returning as their Master of Ceremonies. Proceeds from this event will be used exclusively for funding research conducted at the local Center for Advanced Parkinson’s Research to identify causes and ultimately a cure for Parkinson Disease.

If you can not make the event but would like to help in donations please visit www.stlapda.org or download event information Focus-On-Fashion-2012

NJC Printing provides quality digital and offset printing to businesses in St. Louis, Missouri and throughout the Midwest. Please visit our website at www.NJCPrint.com to learn more about us or to Request An Estimate.

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