Archive for the ‘Holidays’ Category

3 Last-Minute Customer Gift Ideas

gift boxThe holiday season is in full swing, and it’s important to recognize the valuable relationships your company has with its customers. Use the opportunity of giving customer gifts to showcase the amazing talents of designers and the creative team by creating unique holiday gifts. It’s still possible to stand out from the crowd even if it is last minute. To help you out, here are three customer gift ideas:

Charitable donation—Instead of giving an expensive gift, donate those funds to a variety of charities. Send a card with five different philanthropic options. Ask the customer to send the card back with a chosen charity to donate to. Your customers will greatly appreciate the gift that keeps on giving.

Personalized Holiday Gift Wrap—Be creative with design and utilize the typography, pattern and illustration to create a personalized holiday gift wrap for customers to use. Personalized holiday gift wrap is unique and inexpensive. You may offer your customers the chance to download a matching a computer desktop wallpaper, too.

Annual calendar—Design a fun annual calendar that showcases your company’s personality. Create seasonal designs for each month, or feature designed quotes throughout the calendar. No matter the design idea, an annual calendar is a great, useful gift.

NJC Printing provides quality digital and offset printing to businesses in St. Louis, Missouri and throughout the Midwest. Please visit our website at www.NJCPrint.com to learn more about us or to Request An Estimate.

4 Gift Giving Etiquette Tips for Clients or Business Associates.

business-gift-giving-etiquette-3-660x369Buying gifts for clients or business associates can be an awkward if you don’t know the etiquette behind it. You could purchase a gift that is too expensive or not aligned with the recipient’s interests. So before you start shopping for your next round of gifts for clients, colleagues or employees, consider these 4 gift giving etiquette tips.

Make Gifts Personal When Possible

Whenever possible,  personalize each gift to each recipient. Your clients want to know that you appreciate them. So giving an item that is specifically aligned with their interests can mean more than a generic token. And if you have  many clients that you can’t possibly buy for each one individually, give them a small but useful item or even a gift card.

Know How Much to Spend

The mistake to avoid is spending too much on gifts. Decide on a budget for your holiday gifts, or other gift-giving occasions throughout the year. Even if you can’t afford much, a small token or even handwritten cards will let people know you’re thinking of them.

Be Conscious of Religious Beliefs

Not all of your clients or colleagues may celebrate Christmas. Giving a holiday gift to someone who can’t accept it because of their beliefs can make both you and them uncomfortable. To avoid this, you can simply ask if they celebrate Christmas, without getting into specifics about their religious preferences.

When Possible, Include Everyone

The most important thing you can do when giving gifts is to make sure you remember everyone.   You don’t want anyone to feel less important or forgotten. To avoid overlooking anyone, keep a running list of clients and employees and check it carefully before sending out gifts or cards. If you are looking for business gift ideas, please check out our website for personal business promotional items and while you are at it take the time to order your NEW 2015 Calendars while it is still fresh in your mind!

To sum things up gift giving at the Holidays is a great way to cement relationships with business associates, customers and employees. Happy Holiday!!

NJC Printing provides quality digital and offset printing to businesses in St. Louis, Missouri and throughout the Midwest. Please visit our website at www.NJCPrint.com to learn more about us or to Request An Estimate.

REST…..RELAX…..REJUVENATE

imagesNow that the weather is getting colder, you want to retreat indoors and hibernate, so to speak. It is important to take a couple breaks for fresh air. But staying inside, most of the time, presents a great opportunity to recharge your productivity. You naturally become more sluggish and less productive with less daylight time, but take a moment to recharge and get back to business. Use the weekend to rejuvenate and plan your week ahead. Here are a few tips to use the weekend to fall into an autumn routine:

Pencil in social time—Friends and family often become a lower priority when work gets hectic. Make time for your loved ones by spending time on the weekend with them. Write it in your planner or create an alarm on your phone. Do not forget to take time to laugh and have fun in order to energize for the week.

Write out your grocery list—Time shuttling back and forth to the grocery store can be cut down by taking five minutes each weekend to plan each dinner and writing out all the groceries. Go to the grocery store once on Saturday or Sunday to gather each item for dinner throughout the week. Then, that task will be crossed off your list for the week.
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Take a bubble bath—The weekend is time to relax and reflect. Have a presentation due? Soak away your stress with a bubble bath. Give your brain a rest from the stress of work and home and renew yourself. This will help you be productive for the rest of the week.

Clean your home—Studies show that we focus better if we have a clean and neat workspace and home. Take one hour each weekend to pick up stray objects, make your bed, dust or vacuum. Cleaning your home can often feel overwhelming. Think of it as one task at a time. Cleaning will help organize your personal and work life.

Manage your to-do list—Do you have some old items on your to-do list? Get them checked off. Take a moment to get those pesky items crossed off before you start the week. If a handwritten to-do list is not motivating you, then try an alarm on your phone or computer to remind you to get your list done.

NJC Printing provides quality digital and offset printing to businesses in St. Louis, Missouri and throughout the Midwest. Please visit our website at www.NJCPrint.com to learn more about us or to Request An Estimate.

This Labor Day…Recognize Your Employees

Thank you! copyMost people think of Labor Day as the unofficial end to summer. It’s the last chance to barbecue on a weekday, take a dip in the pool and (if you’re a stickler for traditional fashion rules) wear white pants until next summer. While these are all great ways ways to spend a work-free September 1st, it’s important to remember the true purpose of Labor Day: recognizing the hard-working people.

Before leaving for the long weekend, take some time to reflect on how you can show your employees how much you appreciate the work that they do. Try out some of these simple gestures to convey the depth of your gratitude:

Remember everyone. It’s not just your top-grossing salesman that needs to be recognized. Everyone from the cleaning crew to the mailman makes your business possible.

Send out an email. This is about as quick and simple as it gets. Send out a thoughtful email to the entire company that explains how you both recognize and appreciate the hard work that they put in every day. It might not sound like much, but a few kind words can go a very long way.

Write personalized thank-you notes. If possible, write personalized thank-you notes to each of your employees and send them to their home. Though it might be more time-consuming than some other actions of gratitude, it will also show that you understand the individual value of each employee’s contributions.

Be flexible with hours. When there’s work to be done, it’s hard to give approval to extra time off. But as your employees plan their weekends and travel to spend time with family and friends, a little additional free time will make their Labor Day even more enjoyable. Consider closing the office early on Friday afternoon to show that your employees deserve both recognition and a break.

Organize a post-Labor Day party. This could be as simple as a catered lunch or as elaborate as a big outdoor event for your employees and their families. Actions speak louder than words, so planning a fun party is a great way to demonstrate that you’re truly thankful for your employees and their daily efforts.

NJC Printing provides quality digital and offset printing to businesses in St. Louis, Missouri and throughout the Midwest. Please visit our website at www.NJCPrint.com to learn more about us or to Request An Estimate.

Should Marketing Be Flashy and Exciting Like a Fireworks Display?

4th-of-July-in-St.-LoIn reflecting back to this past weekend, everyone loves a good fireworks display. You wait expectantly for them around the 4th of July every year because they’re flashy, exciting and fun. But shouldn’t marketing be flashy, exciting and fun, too?

Not exactly. While it’s always good to make a big impact with your marketing, there are several reasons why flashy marketing won’t get you the most bang for your buck (pardon the pun):

Fireworks displays are over quickly. They’re absolutely mesmerizing for an hour or so, but then they’re over. Not to be seen again for another 365 days. With marketing, it’s much better to achieve a quieter consistency over a longer period of time than to use all of your resources on one big campaign.

– Fireworks displays really aren’t that memorable. If you think back on all of the fireworks displays you’ve seen in your life, maybe you’ll be able to think of one that was particularly great. But can you recall details of what the display actually looked like? Unless you have a freakishly good memory, probably not. In general, fireworks displays are pretty similar, making them blur together in your mind. It’s important to remember that even if your marketing is big and exciting, it’s not going to be memorable if other companies are using the same tactics. Figure out a way to differentiate your brand.

Fireworks displays are for everyone. In terms of fireworks, this is pretty awesome. Typically displays are put on by communities so that whoever is around can see them. But the problem with sending out one large blanket marketing message is that you’re wasting time, money and energy. It’s okay to have mass appeal, but really do your research to identify the demographics of your target audience. Don’t just say you’re targeting people in your community. Who in your community? What do they like? How can you best reach them?

Now as you reflect back to  watching the fireworks light up the sky last weekend,  think about how you can make your business’s marketing every bit as wonderful, but much more sustainable than the display.

NJC Printing provides quality digital and offset printing to businesses in St. Louis, Missouri and throughout the Midwest. Please visit our website at www.NJCPrint.com to learn more about us or to Request An Estimate.

4 Quirky Holidays We Can Have Fun With

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Today we can celebrate and learn about 4 fun and quirky holidays.

1. Frog Jumping Day: Is a day about having fun by jumping like a frog or getting that pet frog out for a jumping contest. Actually, this holiday was made to celebrate Mark Twain’s “jumping frog” short story called. “The Celebrated Jumping Frog of Calaveras County” published back in 1865. However you decide to celebrate this holiday, just be sure to have a very ‘Hoppy Frog Jumping Day”!

2. Leprechaun Day: Is a holiday that let us celebrate the legendary Irish elf. Irish folklore describe the Leprechaun as a “mischievous elf  dressed in green clothes, green hat, have red beards, have big buckles on their belt, hat and sometimes shoes. They are usually hiding because, as legend has it, if caught they must give up their pot of gold or grant 3 wishes. So go out and set your Leprechaun trap today you just might catch one!

3. National Apple Pie Day: Now it can’t get any sweeter than that! This little holiday pays special tribute to an American traditional dessert. It dates back to 14th century Europe, the Americana claim it originated during WWII when asked what serviceman were fighting for, their response “Mom and apple pie”.  So today celebrate this sweet holiday and serve yourself up a slice of apple pie!

4. Tulip Day:  Tulips are one of the most popular spring flowers of all time. The tulip,  is low fragrance and non-allergic, which allows it to be enjoyed by everyone. They come in a variety of colors, height, and flower shapes. They easily brighten up the outdoors and their vibrancy of colors are something to celebrate. So today when you are out and about and you spot these colorful flowers stop a moment and just enjoy!

 

NJC Printing provides quality digital and offset printing to businesses in St. Louis, Missouri and throughout the Midwest. Please visit our website at www.NJCPrint.com to learn more about us or to Request An Estimate.

The Uncertain Origins of a Foolish Day

april-foolApril Fool’s Day sometimes called All Fools’ Day, is one of the most light-hearted days of the year. Its origins are uncertain. Some see it as a celebration related to the turn of the seasons, while others believe it stems from the adoption of a new calender. It is an informal holiday celebrated every year on April 1. The day is not a national holiday in any country, but it is widely recognized and celebrated as a day which merriment is supposed to reign and pranks, practical jokes, and hoaxes are socially sanctioned. Customary practices range from simple tricks played on friends, family, and coworkers to elaborate media hoaxes concocted for mass consumption.

Theory of origin

The origins of April Fools’ Day are obscure. The most commonly cited theory holds that it dates from about 1582, the year France adopted the Gregorian Calendar, which shifted the observance of New Year’s Day from the end of March to the first of January.

According to popular lore, some folks, out of ignorance, stubbornness, or both, continued to ring in the New Year on April 1 and were made the butt of jokes and pranks on account of their foolishness. This became an annual tradition which ultimately spread throughout Europe and other parts of the world.

Notable April Fools’ Day Pranks

Some of the best-known pranks in more recent years have been mounted by advertising agencies. In 1996, Taco Bell ran a full page ad in the New York Times announcing it had purchased the Liberty Bell and would rename it the “Taco Liberty Bell.” Burger King pulled off a similar prank in 1998, announcing the rollout of its “Left Handed Whopper” supposedly designed so that condiments would drip from the right side of the burger rather than the left.

On the Internet, hoaxes are such standard fare that April Fools’ Day is barely distinguishable from any other, though a few notable pranks stand out and tend to be reposted year after year — e.g., a 1996-vintage announcement to the effect that every computer connected to the World Wide Web must be turned off and disconnected for Internet cleaning Day, a 24-hour period during which useless “flotsam and jetsam” are flushed from the system.

As dearly as we hold the tradition of making fools of the people we care about, there’s little more than theories about where April Fools’ Day came from. Figuring out the origins of the holiday can be as tricky as getting to the source of a joke.

NJC Printing provides quality digital and offset printing to businesses in St. Louis, Missouri and throughout the Midwest. Please visit our website at www.NJCPrint.com to learn more about us or to Request An Estimate.

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