Archive for the ‘Printing Tips’ Category

What Font is Best For Me?

Whether you’re a blogger, editor, copywriter, or a designer you can learn all about the different type faces and which will work best  for you. We thought this article Decoding the Secret Lives of Typefaces –  courtesy of the fine folks at Cartridge Discount, would be a very insightful and useful tool to go by.

fonts

NJC Printing provides quality digital and offset printing to businesses in St. Louis, Missouri and throughout the Midwest. Please visit our website at www.NJCPrint.com to learn more about us or to Request An Estimate.

“Radiant Orchid” Pantone’s Versatile Color of the Year!

2014_Color_trends_radiant_orchid_1Pantone is a company best known for its Pantone Matching System, which allows for standardized color reproduction and easy color communication between printers, designers, retailers and consumers. But Pantone has increasingly become a trendy household name. People love buying Pantone’s home goods in specific shades, and magazines and news organizations feature articles on Pantone’s Color of the Year. For 2014, Pantone’s chosen color is Radiant Orchid, which the company describes as “an enchanting harmony of fuchsia, purple and pink undertones, Radiant Orchid inspires confidence and emanates great joy, love and health. It is a captivating purple, one that draws you in with its beguiling charm.” You may or may not think that a color picked out by a company has anything to do with your marketing, but incorporating Pantone’s Color of the Year shows that your brand is relevant (and has darn good style.) Here’s what you need to know about Radiant Orchid:

How It Was Picked
To pick the color, Pantone begins searching in the spring of the previous year. They look to high-end fashion brands, films that are in production, popular travel destinations, circulating art collections and other incredibly timely inspirations. The company said they chose 2014’s color because “Radiant Orchid encourages expanded creativity and originality, which is increasingly valued in today’s society.”

What to Pair It With
Believe it or not, Radiant Orchid is an incredibly versatile color. Pantone recommends pairing it with other vibrant colors, such as turquoise, teal, royal blue and light yellows. If these palettes are a little too outside of your comfort zone, consider tying it in with neutrals like gray, beigeradiant-orchid-pantone-2014-color-53-int and taupe. Though a light pinkish purple color may seem inescapably girly, when used in small doses and paired with basic colors, it can have mass appeal.

How to Use It
You still might be thinking that Radiant Orchid has no place in your branding, but even the most masculine and minimalist of companies can find a tasteful way to use it. Try it out as a border on your next direct mail piece or promo poster. If you’re handing out promotional t-shirts, order some in the shade. Have you updated your social media profile photos lately? Play around with your logo to see if you can incorporate it in some small way. If you love to be up on the latest trends in design, you’ll probably enjoy figuring out how to use 2014’s favorite color. But if it’s not your cup of tea and seems a little unnecessary, remember that Pantone holds a lot of power, and one color can make your company seem modern and trendy.

NJC Printing provides quality digital and offset printing to businesses in St. Louis, Missouri and throughout the Midwest. Please visit our website at www.NJCPrint.com to learn more about us or to Request An Estimate.

Print and Digital Both Have Positive Effects When Used Together!

digital and print

Don’t listen to those “all or nothing” folks out there. You’ll be hard pressed to find a customer out there who prefers to receive all forms of communication digitally. Heck, maybe you’ll find one—but everyone’s different, and that’s what you need to plan for.

While over the past few years you’ve probably spent less and less money on print and more towards digital—that’s normal, and doesn’t necessarily mean print is being phased out altogether. There are positive effects of having printed materials working with your digital space in your marketing efforts.

A nice benefit of keeping printed materials in your marketing mix is that a physical marketing piece doesn’t change. Something you post on social media will disappear into the abyss, but that printed piece will stay there as a constant reminder. While it’s still important to use social media, you just have to shift your focus a little bit. You can’t expect to use print and digital in similar ways and see results. Acknowledge their unique features in a way that still sends the same message to build your brand.

Be sure to keep personalization at the top of your mind when using print and digital in your messaging. Clients and prospects like it when you take that extra step. Tailor your messages so they cater to the recipient’s preferences. In a digital campaign, pictures and text can be altered to fit your audience. Once you get initial contact with them, you can always follow up with a printed piece that has more information or a special to bring them into closer contact with your business.

Because of print being physical, you have that ‘touch’ aspect that you can’t take lightly. This is a powerful part of your marketing where you shouldn’t take the cheap option. Make sure the right amount of time is spent on design, paper and how it’s printed. Creating a quality printed item will lend more credibility to your business.

Experiment with how your business can use print and digital together in your marketing mix. Leaving one or the other out is a recipe for a marketing disaster.

NJC Printing provides quality digital and offset printing to businesses in St. Louis, Missouri and throughout the Midwest. Please visit our website at www.NJCPrint.com to learn more about us or to Request An Estimate.

3 Marketing Trends To Make Your Business More Competitive

competition1While individuals brainstorm their New Year’s Resolutions, we’re dreaming up how to make businesses better in 2013. Perhaps your company has a great product line but little marketing to spread the word. Or maybe you need to work on your relationships with customers.

Whatever changes you sense are due for your business in 2013, the projected marketing trends for the New Year can make you more competitive. Keep reading for a few suggestions on 2013’s top marketing trends and how to make them work for your business.

At Your Service
Your consumers are finally coming into their own. The ability to voice complaints about major brands on social media or price shop online, demonstrates that consumers now have more power than ever. Instead of dealing with minor or major annoyances about the brands they do business with, consumers can simply move on to another provider.6a00e54ee3905b8833016301066f4f970d-320wi

Make sure that customers never abandon you for something your business can control. Customer service is your chance to develop long-term relationships with loyal customers.

Provide extraordinary customer service and your customers will be far less likely to leave you. Treat customer care as an afterthought, however, and you’ll soon be one too.

Pleased and Pandering
You don’t have to pander to your prospects to persuade them with your marketing. But in 2013 developing technologies makes personalized marketing a must instead of a bonus. Set your company apart with marketing materials that show prospects they’re worth the extra investment.

pizzaslice-zDevelop direct mail pieces that take advantage of customer data. Subtly show that your business and your prospects are perfect for one another by using their personalized information and copy that emphasizes what you have in common.

For example, a baker might mail a piece about a “wedding cake” as an anniversary gift. Save money by only sending the piece to households with married couples.

Upward Mobility
Social media drives sales—mostly it gives happy customers a mouthpiece to recommend their favorite brands to friends. We saw that trend play out this past year.

But 2013 will be the year of mobile commerce. The amount of money consumers spend via their smartphones will absolutely skyrocket in 2013. Take advantage with an upwardly mobile marketing plan.mobile-trends-2-300x234

Create marketing materials that reach prospects at multiple points, then drive them to your mobile website. Print QR codes on your mail pieces, any signs where pedestrians will have access to them and even your business cards.

You don’t have to be a trendy business to develop marketing that’s on-trend in 2013. Prep now—before your competitors do—so that 2013 will be as profitable as December is merry.

NJC Printing provides quality digital and offset printing to businesses in St. Louis, Missouri and throughout the Midwest. Please visit our website at www.NJCPrint.com to learn more about us or to Request An Estimate.

Technology and Marketing’s Constant Evolution

Everything’s changed since we first broke into this business. Today’s marketing strategies are nothing like they were twenty, ten or even a year ago. Marketing’s constant evolution relates mostly to developing technology.

How well adapted is your marketing strategy to the consumer, whose tech-heavy environment changes daily?

The key to keeping your business relevant, and to stay in the public conversation, is to modify your tactics as consumers and the market changes. Keep reading for our thoughts on how your business’s marketing strategy can keep evolving and keep converting leads.

Print, and Then Some
People respond immediately to printed marketing materials, and they tend to make a greater impression. And lately, people spend so much time online that printed items such as flyers and direct mail pieces command their attention.

Think of recipients’ receptivity to print as the Digital Overload Effect. Targeted leads tune out digital advertisements now because the web is flooded with them. So think twice before investing in pay-per-click and instead consider a campaign consumers can really get their hands on.

Socialize
Back when marketing was simple, reaching out to your customers was the only rule of the day. But with the advent of social media came a new necessity in marketing. Not only does your business need to reach out, you have to be interesting enough that customers want to respond to you.

Get customers to talk back on social media through LinkedIn, Facebook or blogging. If the content your business creates is compelling and relevant, customers and targeted leads will respond favorably to your bid for conversation. Before, marketers did all the talking. Now it’s a two-way conversation.

Mobility’s Might
Hands down, a solid website is crucial to your business’s adaptation to marketing and technology’s changes. And until very recently, that was enough. But nearly all of your leads have smartphones now. You know what that means. You need a mobile website.

You can take your mobile marketing strategy one step further to really get ahead of competitors. Accommodate and cater to consumers with mobile phones by printing QR codes on marketing materials. Your response rates will increase and prospects will be delighted to connect with a marketer who finally understands mobile’s prevalence in his or her life.

Focus on being flexible in your marketing strategy so that your business can quickly adopt these and other advanced marketing techniques. How have your business’s marketing tactics changed in the last few years?

NJC Printing provides quality digital and offset printing to businesses in St. Louis, Missouri and throughout the Midwest. Please visit our website at www.NJCPrint.com to learn more about us or to Request An Estimate.

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