Archive for the ‘Product Spotlight’ Category

“Let me give you my business card”

dd122aThe digital world has changed just about everything we do in business — sending mail, signing contracts, attending meetings, even networking. The business card is still one “old school” way of presenting yourself professionally.

Think about the number of times you hand out business cards to customers,  future prospects, and other connections.  A memorable business card can be the stepping stone to a great first impression.

Standard cards can do just that, but what if you are looking for something with a little more kick to it. Edge painting, edge coloring, colored edges – call it what you may, is the newest trend in business card design. The process is not new by any means, but it’s definitely getting a lot of exposure these days and with good reason – it makes a huge impact.

Click on the link and check out some of these samples, and let us know what you think of them. Would it be a product you would consider spending a little more money on? Edge Painted BC

 

NJC Printing provides quality digital and offset printing to businesses in St. Louis, Missouri and throughout the Midwest. Please visit our website at www.NJCPrint.com to learn more about us or to Request An Estimate.

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The Social Media Game….3 Brands That Own It!

Social media is a tricky challenge to tackle. There are few brands that do it well, and while you need to be unique to your company, it’s important to study brands that are successful in social media. Here are three brands that own the social media game:

Expedia—Tip number one: harness what your company is best at and broadcast it. This is exactly what Expedia does on Instagram. expediaTheir compelling photographs to share on the best photography platform. With 29,000 followers, they don’t seem to be slowing down.

GoPro—Since GoPro’s product is a video camera for extreme sports, it only makes sense they use YouTube for most of their social media.GoPro They team up with extreme sports athletes to create inventive and inspiring videos. GoPro rules the YouTube game with more than 3 million followers and over 100,000 views per video.

StarbucksTumblr is one of the most underrated, but fastest growing social media platforms. Starbucks saw this and went after their demographic with an engaging Pumpkin Spice Lattestarbucks promotion campaign on Tumblr. Starbucks creates a personalized experience on social media by interacting one-on-one with their audience and creates shareable GIFs.

So define your voice, extend your branding, be personal yet professional and be on top of engagement using multiple platforms.

NJC Printing provides quality digital and offset printing to businesses in St. Louis, Missouri and throughout the Midwest. Please visit our website at www.NJCPrint.com to learn more about us or to Request An Estimate.

Take time to play. Your brain (and your boss) will thank you!

smart_phone_games_960x446You no longer have to feel guilty for playing on your smartphone at work. A recent study shows that smartphone breaks will not only make you happier, they’ll make you more productive too.

Though it might seem like browsing Twitter or trying to make it to the next level of Temple Run would interrupt workflow, a recent study shows that that’s not the case. Sooeyol Kim, a doctoral student in psychological sciences, studied the smartphone usage of full-time employees during work hours. What he found was that those who took more frequent smartphone breaks (however mind-numbing the activity may be) were more productive and reported a better state of well-being at the end of the day. Though the breaks were frequent, they averaged a total of only 22 minutes out of the eight-hour workday.

The reason that playing on a smartphone had these positive effects is relatively simple: it gave workers a chance to focus on something other than their job tasks, decreasing their stress and refreshing their minds. But before you go on an hour-long Pinterest binge in the interest of improving productivity, remember that the key is to make the breaks brief and frequent. Just playing for a few minutes will be enough to re-energize you.

So instead of trying to muscle through eight hours of straight work, take some time to play. Your brain (and your boss) will thank you.

NJC Printing provides quality digital and offset printing to businesses in St. Louis, Missouri and throughout the Midwest. Please visit our website at www.NJCPrint.com to learn more about us or to Request An Estimate.

“Radiant Orchid” Pantone’s Versatile Color of the Year!

2014_Color_trends_radiant_orchid_1Pantone is a company best known for its Pantone Matching System, which allows for standardized color reproduction and easy color communication between printers, designers, retailers and consumers. But Pantone has increasingly become a trendy household name. People love buying Pantone’s home goods in specific shades, and magazines and news organizations feature articles on Pantone’s Color of the Year. For 2014, Pantone’s chosen color is Radiant Orchid, which the company describes as “an enchanting harmony of fuchsia, purple and pink undertones, Radiant Orchid inspires confidence and emanates great joy, love and health. It is a captivating purple, one that draws you in with its beguiling charm.” You may or may not think that a color picked out by a company has anything to do with your marketing, but incorporating Pantone’s Color of the Year shows that your brand is relevant (and has darn good style.) Here’s what you need to know about Radiant Orchid:

How It Was Picked
To pick the color, Pantone begins searching in the spring of the previous year. They look to high-end fashion brands, films that are in production, popular travel destinations, circulating art collections and other incredibly timely inspirations. The company said they chose 2014’s color because “Radiant Orchid encourages expanded creativity and originality, which is increasingly valued in today’s society.”

What to Pair It With
Believe it or not, Radiant Orchid is an incredibly versatile color. Pantone recommends pairing it with other vibrant colors, such as turquoise, teal, royal blue and light yellows. If these palettes are a little too outside of your comfort zone, consider tying it in with neutrals like gray, beigeradiant-orchid-pantone-2014-color-53-int and taupe. Though a light pinkish purple color may seem inescapably girly, when used in small doses and paired with basic colors, it can have mass appeal.

How to Use It
You still might be thinking that Radiant Orchid has no place in your branding, but even the most masculine and minimalist of companies can find a tasteful way to use it. Try it out as a border on your next direct mail piece or promo poster. If you’re handing out promotional t-shirts, order some in the shade. Have you updated your social media profile photos lately? Play around with your logo to see if you can incorporate it in some small way. If you love to be up on the latest trends in design, you’ll probably enjoy figuring out how to use 2014’s favorite color. But if it’s not your cup of tea and seems a little unnecessary, remember that Pantone holds a lot of power, and one color can make your company seem modern and trendy.

NJC Printing provides quality digital and offset printing to businesses in St. Louis, Missouri and throughout the Midwest. Please visit our website at www.NJCPrint.com to learn more about us or to Request An Estimate.

It’s That Time of the Year Again…Thoughtful Holiday Gift Ideas for Your Clients

ML_main102013Well folks, Thanksgiving has officially passed. The turkeys have been eaten, the potatoes mashed and slathered in gravy and the pumpkin pies all devoured (even when we all thought it impossible to eat dessert—way to persevere).

Now that Thanksgiving is over, the winter holiday season is officially in full swing (cue: Jingle Bell Rock). This fact makes now a perfect time to start planning your corporate holiday gifts—because your clients deserve a gift that’s thoughtful and not last minute.

Here are some holiday client gift ideas that will make your company stand out. Remember, it’s important to show your clients that you appreciate their business, even if it’s with a small little something.

A set of coasters: Everyone has this special work drink (be it coffee, tea, water or whatever). Recognizing this fact and giving a nice, thoughtful gift can go a long way. Just beware selecting anything with too much personality. Opt for neutral colors and shapes with a simple pattern.

A set of letter pressed thank you notes:  Practical and affordable, our favorite combination. The letterpressed quality adds a little something extra that they couldn’t pick up at a discount store.

Gift certificates to the coffee shop down the road: If they’re coffee drinkers, this nice gift can be as large or small as you’d like. Perhaps package the gift card in a nice travel thermos. 3852013399465_7MVHAEJI_l

Party drink recipe handbook: With the holidays upon us, many of your clients will be hosting gatherings. Give them a nice collection of drink ideas (perhaps ask your office employees to contribute their favorite holiday drink and have a book printed and bound) and they’ll think of your company each time they reach for it.

Gourmet food basket: Food is always a fantastic option. Look for something unique that you think they’ll find appealing (perhaps a basket of unique olive oils, a collection of local cheeses or a sampling of baked goods from your favorite local bakery).

Bottles of regional wine: Show off your local winery by ordering a bottle (or case) of regional wine. Just be sure to know if a) your client drinks wine and b) if they prefer red or white.

Donation in the name of their favorite charity: Include some personality in delivering this message if it suits your company’s brand (“We donated the equivalent of four paperweights and two deluxe fruitcakes to Heifer International in your name.”) This philanthropic approach can warm hearts everywhere, and makes your clients look great.

Hire a barista for their office for a morning: Looking for something a little more creative? This gift idea will surely show your appreciation—and it offers them a specialty drink, rather than the black coffee offered in their break room.

Send the office to a reserved movie theater for a special showing just for them: December brings about great holiday flicks. Rent out a theater room or buy movie passes for their office and send them out for a nice treat.

Funsherpa gift cards: An “experience gift site”, Funsherpa offers every unique experience you can think of—from skydiving to spa days to French cooking classes, your clients get to pick whatever experience they’d like to funsherpa-giftboxpartake in. (Note: these experiences are for 14 cities around the United States—ensure that your client is nearby one of them.)

NJC Printing provides quality digital and offset printing to businesses in St. Louis, Missouri and throughout the Midwest. Please visit our website at www.NJCPrint.com to learn more about us or to Request An Estimate.

E-Newsletter: A Valuable Tool to Increase Your Business

E_newsletter_iconEverybody likes the idea of reaching new customers and communicating with old ones on a regular basis. Email newsletters certainly give you that opportunity in a very economical and sustainable format.

In this electronic age, email has become the most pervasive and fastest growing means of connection and communication between individuals and organizations by building relationships with your customers and keeping in touch with them, you build customer loyalty and this in turn helps bring about repeat business or even new business.

An e-newsletter is published in electric format and distributed via email it becomes a valuable tool, because it

1. Provides an opportunity for direct communication with your customers and future prospects.

2. Allows for feed-back from your customers.

3. Strengthens customer relationships.

4. Increases marketing efforts and cross-selling.

5. Allows you to track and measure your marketing efforts.

A quality e-newsletter will certainly keep your customers, prospects and associates fully aware of your business, products and brands. It will also strengthen the relationship between your company and your customers. A quality e-newsletter can save you a lot of money, give you the freedom to concentrate on the actual business part of your business. When you know your customers’ preferences and interest, you can alert, inform and educate them through your e-newsletter. You can also lead your customers and any prospects to visit your website.

So what are you waiting for? Contact NJC Printing today and we will help customize your e-newsletter. We can help you decide on the layout that works for you, and easily add the content, logos, images and fonts that best fit your company.

NJC Printing provides quality digital and offset printing to businesses in St. Louis, Missouri and throughout the Midwest. Please visit our website at www.NJCPrint.com to learn more about us or to Request An Estimate.

Point of Purchase Marketing.. Give Them The Urge To Buy!!

POP webpage2Getting your point of purchase materials noticed takes skill. Hundreds of other items are fighting for the same attention, hoping to be bought impulsively. Consumers have to get excited and see the value in your point of purchase items—they must feel the urge to buy.

When creating point of purchase materials, opt for bright colors, short and simple messages and engaging graphics. Your main goal is to get people to look. If possible, use an unusually shaped or cleverly designed package—have fun with it.

Once you have a fabulously packaged item, they need to be seen. Placement is key. Whether it’s through a large hanging ceiling-hanging banner, items placed at the checkout stand or on the shelf, make it prominent.

Look for opportunities to pair your item with a complimentary item—for example, cosmetic companies often put nice cases to hold products next to the register.

Need some more point of purchase marketing strategies? Try these tried and true techniques:

Quantity discounts: The magical word here is bundle. (Think shampoo and conditioner pairs). Offer a discount for an item that compliments its neighbor.

Complete the item:  There are a few items that would require accompanying accessories—batteries for an electronic device, free appetizers or drinks with an entree, etc.

Change it up: The key to standing out is looking different. Freshen your ideas constantly and seek new ways to market your items. Change the offer, rearrange the displays and strive to always be attention-getting.

Effective point of purchase messages tip the scale in favor of buying at a critical point of analysis. Often, items for sale aren’t on a pre-made list of to-be-purchased items. So it’s your job as a marketer to put effort into making an appealing enough offer.

NJC Printing provides quality digital and offset printing to businesses in St. Louis, Missouri and throughout the Midwest. Please visit our website at www.NJCPrint.com to learn more about us or to Request An Estimate.

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