Archive for the ‘Promotions’ Category

Call to Action…Go Big and Stand Out!

calls-to-action-tour-providersIf your website doesn’t have some sort of call to action, there’s a good chance you’re losing out on sales. Calls to action tell your readers to do exactly what you’d like them to. And if your call to action is engaging, your readers will be far more likely to take that action.

 

Consider these tips for creating a compelling call to action from Entrepreneur.com

Create a personable experience. Let’s say that you’re promoting an eBook about do-it-yourself oil changes and you’ve written an article about the importance of regular oil changes for a vehicle. Instead of ending your piece with “Those interested in learning more can click here to buy this eBook,” it’s better to say something like “Click here to buy this eBook and become a master oil changer!” Unlike the first instance, the second instance speaks directly to the reader as if they’re a personal friend. It also tells a small story that tells readers exactly what they can expect after buying and reading the eBook. And in the end, this personable experience takes readers beyond a basic pitch and creates an engaging and compelling reason for them to buy.

Provide directions. Most people on the Internet are busy doing things like checking their email, surfing websites, and participating in social networks – all at the same time, so chances are that they won’t want to spend the time trying to figure out how to actually take advantage of your offer after they have read about it. Telling your readers where to click, explaining when to join a live session, and providing links to in-depth instructions when necessary, can noticeably increase your conversion rates.

Go big and stand out. Make sure that your calls to action stand out from the rest of your content so there isn’t a chance that it will be missed by readers just skimming your page. In fact, a good CTA that catches the eye of readers as soon as they reach the page may find themselves more intrigued by the content that precedes it.

Keep it short and simple. To avoid giving your CTAs a salesy feel, it’s important to keep them short and simple. Tell just enough of a story to spark interest and get straight to the point by following up with an actionable demand. By simply saying “click here to buy” instead of “check out all the benefits” ensures that readers know what to expect when they do click your link, and it gives all the power to your landing page so it can do the job of selling for you. Each call to action you create shouldn’t be any longer than just a line or two – this will ensure that you don’t leave any room for fluff or desperation.

NJC Printing provides quality digital and offset printing to businesses in St. Louis, Missouri and throughout the Midwest. Please visit our website at www.NJCPrint.com to learn more about us or to Request An Estimate.

Low Cost and Highly Effective Marketing Tips

Ready-to-rock-this-Blog-1Large corporations can devote tens of millions of dollars to radio and TV spots, Internet advertising, giveaways and promotions. But, the majority of small businesses don’t have big budgets to spend on marketing and advertising.

Here are 6 low-cost but highly effective marketing tips from Business Know-How.

Don’t Advertise Like a Big Business
Big businesses advertise to create name recognition and future sales. A small business can’t afford to do that. Instead, design your advertising to produce sales… now. One way to accomplish this is to always include an offer in your advertising – and an easy way for prospective customers to respond to it.

Offer a Cheaper Version
Some prospective customers are not willing to pay the asking price for your product or service. Others are more interested in paying a low price than in getting the best quality. You can avoid losing sales to many of these customers by offering a smaller or stripped down version of your product or service at a lower price.

Offer a Premium Version
Not all customers are looking for a cheap price. Many are willing to pay a higher price to get a premium product or service. You can boost your average size sale and your total revenue by offering a more comprehensive product or service …or by combining several products or services in a special premium package offer for a higher price.

Try Some Unusual Marketing Methods
Look for some unconventional marketing methods your competitors are overlooking. You may discover some highly profitable ways to generate sales and avoid competition. For example, print your best small ad on a postcard and mail it to prospects in your targeted market. A small ad on a postcard can drive a high volume of traffic to your website or generate a flood of sales leads for a very small cost.

Trim Your Ads
Reduce the size of your ads so you can run more ads for the same cost. You may even be surprised to find that some of your short ads generate a better response than their longer versions.

Set up Joint Promotions with Other Small Businesses
Contact some non-competing small businesses serving customers in your market. Offer to publicize their products or services to your customers in exchange for their publicizing your services to their customers. Cross-promotion usually produces a large number of sales for a very low cost.

NJC Printing provides quality digital and offset printing to businesses in St. Louis, Missouri and throughout the Midwest. Please visit our website at www.NJCPrint.com to learn more about us or to Request An Estimate.

3 Ways to Freshen up Your Website

 

website artWe often turn our attention to email marketing or direct mail, billboards or other advertisements. But, let’s turn our direction to one of the most powerful tools for your company—your website.

A website not only allows people to get to know your company before using its products and services, but it is also a great place to establish yourself as an industry authority. In order to do that, you need to continually add vitality. Take a look at these three ways to freshen up your website:

Great copy —Every company needs to tell their unique story to the public. Including your story on your website will convey to the masses who you are and what you stand for. But, make sure to keep a few eyes on the copy throughout the website. It needs to be well-edited and succinct.

Evergreen content —Draw visitors to your website with meaningful blog content. Write content that that is going to last and will be substantive in a year or two. Not every blog post needs to be this way, but write one “evergreen” post out of five blog posts.

Beautiful design —Convey your message in the right way with a beautiful website design. More often than not, people get lost in a disorganized website rather than seeing the message. Not every design fits every company, so think about your company’s tone. Think about having a bold homepage, clear navigation or calls to action on each page.

NJC Printing provides quality digital and offset printing to businesses in St. Louis, Missouri and throughout the Midwest. Please visit our website at www.NJCPrint.com to learn more about us or to Request An Estimate.

3 Simple Ways to Celebrate Earth Day ….Reduce…..Reuse….Recycle….

earth_day_2015April 22, 2015 marks the 45th anniversary of Earth Day, a worldwide event founded to educate the public about global warming and inspire appreciation toward the environment. Your company can take simple, little steps to help the environment. Not only will you be cutting your waste and carbon emissions, it’s great press coverage to launch environmental initiatives. Here are three simple ways to start sustainable programs at work:

Determine energy consumption— Before you launch green initiatives, you first need to determine your company’s energy consumption. Use the EPA’s Energy Star program to help you gauge energy use. This will then help you decide which green programs will be most beneficial for your company.

Alternative transportation— Cut down on greenhouse gases by encouraging your employees to carpool and bike to work. Use incentives, like gift cards, to inspire the most participation in carpooling and biking. Also, make sure to install a bike rack or retrofit a bike room so your employees feel safe leaving their bike during the workday.

Recycling— Rethink your company’s waste management by enrolling in a local recycling program. Educate the management and employees by distributing lists of what can be recycled. Lastly, make sure recycling bins are easily visible and accessible.

NJC Printing provides quality digital and offset printing to businesses in St. Louis, Missouri and throughout the Midwest. Please visit our website at www.NJCPrint.com to learn more about us or to Request An Estimate.

Tailor Your Marketing to Gen Z: The Fully Digital Generation

logo-z-generation-B-41Now that you’ve nailed down your marketing strategy to millennials, brands and companies need to turn attention towards the rising demographic, Generation Z. Gen Z are teenagers 19 and younger. They’ve grown up in a fully digital world with full access to the Internet. This group is comprised of digital natives, but it is important to note that they are not naive. They respond well to genuine brands. It’s increasingly imperative to revise your marketing strategy to Gen Z since it is reported that they contribute approximately $44 billion to the U.S. economy. Here are four ways to tailor your marketing to Gen Z:

Don’t use Facebook— Although millennials and Generation Z have a lot in common, there are some disparities. Generation Z is even more fluent in social media and the online reality. This means they prefer different social media channels. Generation Z tends to favor Whisper, Snapchat and Secret, not Facebook, Twitter and Instagram.

Treat them like entrepreneurs— Generation Z is more likely than any other generation to convert their hobbies into full-time jobs. A large sum of this group have documented dreams of being entrepreneurs. Since they’re native to social media, they use it for research on their hobbies, jobs and dreams. They know what it takes to be successful.

Take advantage of video— With the increasing use of social media, the attention span of consumers has shortened. It is important to focus marketing directives on visuals, not text. For example, infographics would be a great way to show a lot of data. But videos are the best way to grab the consumer’s attention. Gen Z also watches twice as many videos on mobile devices as any other generation.

Humor is number one— This demographic responds extremely well to an appealing sense of humor. Infuse humor into your brand personality and create videos that are funny to Gen Z. But, be careful not to try to be Gen Z with acronyms like YOLO or LOL; they’ll know it’s ingenuine. Instead, play off current pop culture for humor. Miley Cyrus and cat videos are sure to catch Gen Z’s attention.

NJC Printing provides quality digital and offset printing to businesses in St. Louis, Missouri and throughout the Midwest. Please visit our website at www.NJCPrint.com to learn more about us or to Request An Estimate.

4 Gift Giving Etiquette Tips for Clients or Business Associates.

business-gift-giving-etiquette-3-660x369Buying gifts for clients or business associates can be an awkward if you don’t know the etiquette behind it. You could purchase a gift that is too expensive or not aligned with the recipient’s interests. So before you start shopping for your next round of gifts for clients, colleagues or employees, consider these 4 gift giving etiquette tips.

Make Gifts Personal When Possible

Whenever possible,  personalize each gift to each recipient. Your clients want to know that you appreciate them. So giving an item that is specifically aligned with their interests can mean more than a generic token. And if you have  many clients that you can’t possibly buy for each one individually, give them a small but useful item or even a gift card.

Know How Much to Spend

The mistake to avoid is spending too much on gifts. Decide on a budget for your holiday gifts, or other gift-giving occasions throughout the year. Even if you can’t afford much, a small token or even handwritten cards will let people know you’re thinking of them.

Be Conscious of Religious Beliefs

Not all of your clients or colleagues may celebrate Christmas. Giving a holiday gift to someone who can’t accept it because of their beliefs can make both you and them uncomfortable. To avoid this, you can simply ask if they celebrate Christmas, without getting into specifics about their religious preferences.

When Possible, Include Everyone

The most important thing you can do when giving gifts is to make sure you remember everyone.   You don’t want anyone to feel less important or forgotten. To avoid overlooking anyone, keep a running list of clients and employees and check it carefully before sending out gifts or cards. If you are looking for business gift ideas, please check out our website for personal business promotional items and while you are at it take the time to order your NEW 2015 Calendars while it is still fresh in your mind!

To sum things up gift giving at the Holidays is a great way to cement relationships with business associates, customers and employees. Happy Holiday!!

NJC Printing provides quality digital and offset printing to businesses in St. Louis, Missouri and throughout the Midwest. Please visit our website at www.NJCPrint.com to learn more about us or to Request An Estimate.

Back-to-School Marketing – Use It To Your Advantage

schoolI know, July is coming to an end. But believe it or not, now is the time to start your back-to-school marketing. This season is one of the biggest for consumers and marketers alike, and you can get in on the action even if your business doesn’t directly have anything to do with school. Here are some things to keep in mind:

Think about your audience.  If your business relates to kids in some way, you have an automatic in. But even if you’re a B2B brand, you can still use the start of the school year to your advantage. Adults had to endure school at some point, so playing up the nostalgia is a great way to shake things up and reach your target audience.

Offer deals.  Back-to-school marketing almost always goes hand-in-hand with special discounts. People are looking for good deals that will allow them to purchase everything they need for the new year. Develop incentives of some kind to engage your consumers.

Come up with a message that extends beyond the first day of school. While it’s great to come up with something that’s perfectly applicable to the first week in September, you’re ultimately trying to develop brand loyalty that will continue for years to come. Think of ways to strengthen that connection and convey the benefits of a continued relationship.

Don’t forget about cause marketing. This is one of the best ways that you can approach back-to-school marketing. Pick an organization with a mission that relates to education in some way (anti-bullying, food backpack programs, literacy, etc.) and become a fundraising partner. Not only will you be promoting your brand, you’ll be contributing to a very worthy cause.

Infuse your brand’s personality into your marketing. Because school is a common experience, back-to-school marketing lends itself well to both humor and emotion. Tickle people’s funny bones or tug at their heartstrings by getting creative with your message.

NJC Printing provides quality digital and offset printing to businesses in St. Louis, Missouri and throughout the Midwest. Please visit our website at www.NJCPrint.com to learn more about us or to Request An Estimate.

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