Archive for the ‘Social Media Tips’ Category

5 Steps to Growing Your Brand on Instagram

picture itInstagram, the image-based social networking platform, has quickly become one of the most effective ways to market yourself or your business. On Forbes.com, Griffin Thall, the CEO and co-founder of Pura Vida Bracelets shares these five steps for building your brand on Instagram:

Find your niche
Every person or brand must have a niche– a way to set yourself or your business a part from everyone and everything else. With out a niche, you will blend in and become lost in the social media noise. Finding your niche is creating your personality. To get started, first ask yourself: what am I good at? What do I enjoy doing? What is my brand’s main purpose? You need to not only be unique, honest, and sincere, but also somewhat mysterious. Be sure to keep your purpose and persona clear but always strive to have people wanting to know more. If people are confused at what you do in the first few seconds, you’ve lost them for good.

Find your influencers
Once you’ve found your niche, the next step is to find your influencers. An influencer on Instagram is someone who has power, reach and authority among their followers. Pairing your brand with the right voice can be the single most important force in getting the word out. Who do you want talking about your brand and sharing your story? Start with people who have between 5k and 25k followers and classify them as your “content producers” or entry-level influencers.

Find your product photographers
Once you’ve found your potential influencers, you need to find product photographers. These Instagram users are similar to influencers, but you are not looking to them for outreach purposes, you are looking to them for high-quality lifestyle or product photos of your brand in action.

Send out samples
Once your list of influencers and photographers is finalized, the next step is to send out samples. To do this, first draft up a very simple and to-the-point email to these Instagram pros. These days, anyone can detect a “spam” or templated email from a mile away, so take your time to draft up a unique email that caters exactly to the person you’re trying to target. Remember, these influencers are sorting through hundreds of emails a day just like you, so your first go is very important.

Repeat
Creating a “system” and repeating the steps above is key to growing your brand on Instagram.

NJC Printing provides quality digital and offset printing to businesses in St. Louis, Missouri and throughout the Midwest. Please visit our website at www.NJCPrint.com to learn more about us or to Request An Estimate.

4 Marketing Strategies for Small Businesses in 2016

2016-target-marketing-planWith the New Year quickly approaching, business owners should be thinking about new marketing strategies to help their business grow in 2016. Consider these four strategies from OutboundEngine.com.

1. Think Mobile
If you’re not thinking about how customers see you on mobile devices, you need to start now. Don’t believe us? The numbers speak for themselves.

Internet users spend 51 percent of their time browsing on mobile versus 42 percent on a desktop or laptop.
Nearly 75 percent of Americans own at least one smartphone, and for many, it’s their main entry point to the Internet.
Facebook, the world’s most heavily trafficked social media site, reports that a whopping 38 percent of its users are mobile only

2. Get Creative with Email
Don’t let having a routine stop you from getting creative with your marketing strategy. You might send emails to specific customers on specific days using specific language, and that’s all well and good, but why not branch out and try something new? Testing out unconventional email subject lines is a great strategy to apply in the new year because it’s easy to execute, allows for simple analysis (how was your open rate on this email versus that one?) and costs absolutely nothing.

3. Pay to Play
Facebook, Twitter, LinkedIn and a number of other social media sites now offer enhanced advertising options to people who are willing to put their money where their ads are. It seems simple enough: Pay the social network a few dollars and your company’s page, post, tweet or whatever you want to boost will get an increased reach. But what many business owners don’t realize is that paid ads on social are one of the fastest growing marketing channels available to them, and they ought to jump on board.

4. Share More Video
Believe it or not, about 300 hours of video are uploaded to YouTube every minute. That’s 18,000 minutes of video in a single day! Video content has quickly become one of the most readily consumed forms of media on the Internet, with social networks like Facebook and Twitter both adding native video and autoplay to their platforms. It’s no wonder, then, that advertisers are quickly jumping on board and pushing video as the dominant medium for grabbing consumers’ attention. What does this mean for you? Get on the video wagon! Uploading your own content or sharing third party links are great ways to incorporate video, stay relevant and keep your brand top of mind. You can consider starting a vlog (video blog), sharing tutorials, or even look into video advertisements.

How to Make LinkedIn Work For You

imagesIn today’s technological world, part of being a professional means representing yourself and networking online. That’s where LinkedIn comes in. LinkedIn is a social media platform focused on business-oriented social networking. It is a great way to manage your professional identity and build your connections. But, there are a few tips to being successful on LinkedIn. Here are the three things to think about when connecting online:

Fill out your profile —The first step to succeeding on LinkedIn is to fully fill out your profile. Include your at least your last three positions, companies and a bulleted list of your responsibilities. Add a professional headshot and include a personal website. Don’t forget to include your education, awards and volunteering experience.

Join groupsLinkedIn is an online networking and continuing education platform. That means, LinkedIn suggests groups, articles, companies and jobs that best fit you to learn more. Search for groups in your field and join a few to learn tips and tricks of the trade.

Act as in real-life —Don’t confuse networking in LinkedIn as different in real life. You would never just go up to someone and say, “Hey! Let’s connect.” Cultivate a more gentle greeting. When you want to connect with someone, send them a message introducing yourself and stating why you’re interested in connecting.

NJC Printing provides quality digital and offset printing to businesses in St. Louis, Missouri and throughout the Midwest. Please visit our website at www.NJCPrint.com to learn more about us or to Request An Estimate.

A Few Hats a Social Media Strategist Must Wear

Social-Media-Tree-PNG-700px-e1356547066755Every company needs a dedicated social media strategist to promote their products and interact with their customers online. It is essential, in today’s growing tech culture and online community, to have an active participant on behalf of the company. A social media strategist must wear a lot of hats, but here are just a few:

Quick adapter— One of the most essential skills as a social media strategist is to be a quick adapter to technology and new social media platforms. You need to be able to dedicate extra time to research them, determine if they’re useful for your company or brand and understand all the features and benefits.

Good with numbers— Many people go into advertising because they don’t like math, but half the job of a social media strategist is to measure interactions, analyze trends and quantify growth on social media. A social media strategist needs to understand basic math and how to use social media measurement software.

Multi-tasker— While you’re brainstorming and scheduling new content, a social media strategist needs to be aware of the current trends and anyone who is interacting with the brand. Always keep notifications on so you don’t miss a beat.

NJC Printing provides quality digital and offset printing to businesses in St. Louis, Missouri and throughout the Midwest. Please visit our website at www.NJCPrint.com to learn more about us or to Request An Estimate.

The Social Media Game….3 Brands That Own It!

Social media is a tricky challenge to tackle. There are few brands that do it well, and while you need to be unique to your company, it’s important to study brands that are successful in social media. Here are three brands that own the social media game:

Expedia—Tip number one: harness what your company is best at and broadcast it. This is exactly what Expedia does on Instagram. expediaTheir compelling photographs to share on the best photography platform. With 29,000 followers, they don’t seem to be slowing down.

GoPro—Since GoPro’s product is a video camera for extreme sports, it only makes sense they use YouTube for most of their social media.GoPro They team up with extreme sports athletes to create inventive and inspiring videos. GoPro rules the YouTube game with more than 3 million followers and over 100,000 views per video.

StarbucksTumblr is one of the most underrated, but fastest growing social media platforms. Starbucks saw this and went after their demographic with an engaging Pumpkin Spice Lattestarbucks promotion campaign on Tumblr. Starbucks creates a personalized experience on social media by interacting one-on-one with their audience and creates shareable GIFs.

So define your voice, extend your branding, be personal yet professional and be on top of engagement using multiple platforms.

NJC Printing provides quality digital and offset printing to businesses in St. Louis, Missouri and throughout the Midwest. Please visit our website at www.NJCPrint.com to learn more about us or to Request An Estimate.

Be Present…..Be Genuine…. then Practice!

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One of the hardest and yet unique skills is attaining charisma. Some people are just born with it, and some come by it through practice. In the professional world, charisma is necessary in networking situations, talking in front of large groups and pitching business ideas. Here are three quick tips to increase your charisma:

Practice —There’s no shame in practicing charisma in the mirror. Recite your elevator speech, jokes, handshake and other things in your charismatic arsenal. Practicing helps you feel comfortable, so when the time comes your charisma shines.

Be present —The most important takeaway in attaining charisma is to always be present. It’s rude to interrupt and not listen. Especially in networking situations, make sure to always listen, ask great questions, and be present in the moment.

Be genuine —In the same vein as being present, it’s equally important to be genuine. Don’t say something flattering if it isn’t true. Saying something nice for the sake of flattery will come across as phony. Being genuine will boost your charisma.

NJC Printing provides quality digital and offset printing to businesses in St. Louis, Missouri and throughout the Midwest. Please visit our website at www.NJCPrint.com to learn more about us or to Request An Estimate.

Tailor Your Marketing to Gen Z: The Fully Digital Generation

logo-z-generation-B-41Now that you’ve nailed down your marketing strategy to millennials, brands and companies need to turn attention towards the rising demographic, Generation Z. Gen Z are teenagers 19 and younger. They’ve grown up in a fully digital world with full access to the Internet. This group is comprised of digital natives, but it is important to note that they are not naive. They respond well to genuine brands. It’s increasingly imperative to revise your marketing strategy to Gen Z since it is reported that they contribute approximately $44 billion to the U.S. economy. Here are four ways to tailor your marketing to Gen Z:

Don’t use Facebook— Although millennials and Generation Z have a lot in common, there are some disparities. Generation Z is even more fluent in social media and the online reality. This means they prefer different social media channels. Generation Z tends to favor Whisper, Snapchat and Secret, not Facebook, Twitter and Instagram.

Treat them like entrepreneurs— Generation Z is more likely than any other generation to convert their hobbies into full-time jobs. A large sum of this group have documented dreams of being entrepreneurs. Since they’re native to social media, they use it for research on their hobbies, jobs and dreams. They know what it takes to be successful.

Take advantage of video— With the increasing use of social media, the attention span of consumers has shortened. It is important to focus marketing directives on visuals, not text. For example, infographics would be a great way to show a lot of data. But videos are the best way to grab the consumer’s attention. Gen Z also watches twice as many videos on mobile devices as any other generation.

Humor is number one— This demographic responds extremely well to an appealing sense of humor. Infuse humor into your brand personality and create videos that are funny to Gen Z. But, be careful not to try to be Gen Z with acronyms like YOLO or LOL; they’ll know it’s ingenuine. Instead, play off current pop culture for humor. Miley Cyrus and cat videos are sure to catch Gen Z’s attention.

NJC Printing provides quality digital and offset printing to businesses in St. Louis, Missouri and throughout the Midwest. Please visit our website at www.NJCPrint.com to learn more about us or to Request An Estimate.

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