Hiring-a-good-logo-designing-company-to-create-your-logoAs the old adage goes, you only get one chance to make a good impression. And, for small businesses, it’s vital to make a good impression with branding. Without a strong logo, your branding will fail to send the message that you do great work.

Consider these five tips from Entrepreneur.com:

Don’t be generic.
Your logo needs to convey what you do and who you are, and leave a positive brand impression. That’s why small business logo design is a different animal from corporate logo design. Corporations can throw enough money into marketing to ensure that people associate any symbol or graphic with their name. Small businesses don’t have that luxury: Each impression is so important. You need to very quickly connect with your audience members and give them something to latch on to — at the same time that you give them something disruptive in your competitive space.

Pick typography that reflects what you stand for.
The vast majority of small business brands are built upon two primary elements: their typographic elements and their graphic or iconic element. Together, these factors form the basic structure for most logo designs. Typography communicates much about your brand — whether it’s a brand that’s whimsical or elegant, established or common, fresh or futuristic. Your typography should be in harmony with, and balance with, the graphic or icon in order to optimize the audience’s first impression.

Choose colors wisely.
Certain industries have very typical color palettes that are traditional to their industry. For example, heating and air conditioning companies often use red and blue in their branding.

Consider how your logo will be used.
Whenever possible, avoid using a logo that requires a lot of explanation. If your small business relies on outdoor media, such as signs or vehicles, a memorable icon is especially important. One simple test is to cover up the lettering and simply look at the graphic. Does it give the viewer an idea as to the nature of the business?

Hire a pro.
With so much of your success riding on how well your branding performs, this isn’t the place to cut corners. Yet, so many businesses look for the least expensive option, because they don’t understand the value of a good brand and how it will affect their chances of success. The most important part of any branding exercise is an open dialogue between the brand strategist and the client. Choose a firm where you will speak directly with the person developing your brand.

NJC Printing provides quality digital and offset printing to businesses in St. Louis, Missouri and throughout the Midwest. Please visit our website at www.NJCPrint.com to learn more about us or to Request An Estimate.


2016-target-marketing-planWith the New Year quickly approaching, business owners should be thinking about new marketing strategies to help their business grow in 2016. Consider these four strategies from OutboundEngine.com.

1. Think Mobile
If you’re not thinking about how customers see you on mobile devices, you need to start now. Don’t believe us? The numbers speak for themselves.

Internet users spend 51 percent of their time browsing on mobile versus 42 percent on a desktop or laptop.
Nearly 75 percent of Americans own at least one smartphone, and for many, it’s their main entry point to the Internet.
Facebook, the world’s most heavily trafficked social media site, reports that a whopping 38 percent of its users are mobile only

2. Get Creative with Email
Don’t let having a routine stop you from getting creative with your marketing strategy. You might send emails to specific customers on specific days using specific language, and that’s all well and good, but why not branch out and try something new? Testing out unconventional email subject lines is a great strategy to apply in the new year because it’s easy to execute, allows for simple analysis (how was your open rate on this email versus that one?) and costs absolutely nothing.

3. Pay to Play
Facebook, Twitter, LinkedIn and a number of other social media sites now offer enhanced advertising options to people who are willing to put their money where their ads are. It seems simple enough: Pay the social network a few dollars and your company’s page, post, tweet or whatever you want to boost will get an increased reach. But what many business owners don’t realize is that paid ads on social are one of the fastest growing marketing channels available to them, and they ought to jump on board.

4. Share More Video
Believe it or not, about 300 hours of video are uploaded to YouTube every minute. That’s 18,000 minutes of video in a single day! Video content has quickly become one of the most readily consumed forms of media on the Internet, with social networks like Facebook and Twitter both adding native video and autoplay to their platforms. It’s no wonder, then, that advertisers are quickly jumping on board and pushing video as the dominant medium for grabbing consumers’ attention. What does this mean for you? Get on the video wagon! Uploading your own content or sharing third party links are great ways to incorporate video, stay relevant and keep your brand top of mind. You can consider starting a vlog (video blog), sharing tutorials, or even look into video advertisements.

Veterans-Thanks-3NJC Printing would like to give thanks beyond measure to all veterans.

Everyday they make sacrifices, and we can’t even imagine what they must go through on a day to day basis. If they were deployed, they left behind their families, they saw things none of us would ever want to see. They have had to make decisions none of us would ever want to make. They have had to do things none of us would ever want to do.

And to those that stay state side, and  serve our country in different ways, we honor those men and woman as well, because sometimes in the grand scheme of things they may feel overlooked, but every job within the military whether it be big or small is given the same dedication.

So I am sure sometimes hearing thank you might seem like mere words to all of our veterans, but we would like you to know to us they are more than just mere words, they are words that express our gratitude, our appreciation and our respect for what you do.

Thank You!


NJC Printing provides quality digital and offset printing to businesses in St. Louis, Missouri and throughout the Midwest. Please visit our website at www.NJCPrint.com to learn more about us or to Request An Estimate.

veteransTomorrow is Veterans Day, an an official United States federal holiday that is observed annually on November 11, honoring people who have served in the U.S. Armed Forces. It coincides with other holidays including Armistice Day and Remembrance Day, which are celebrated in other parts of the world and also mark the anniversary of the end of World War I (major hostilities of World War I were formally ended at the 11th hour of the 11th day of the 11th month of 1918, when the Armistice with Germany went into effect). The United States also originally observed Armistice Day; it then evolved into the current Veterans Day holiday in 1954.

On November 11, many Americans observe the day by attending ceremonies and parades that are dedicated to honoring the troops for their service. These often allow veterans to speak about their time in the service and give Americans the opportunity to personally thank veterans for their sacrifice.

To also thank veterans for their service many places such Great Clips is giving anyone who gets a haircut on November 11 will receive a card that a veteran or active-duty military service member can later use for a free haircut; UFC Gyms are giving free gym access to those with military ID and their families from November 11 to 15; Meineke offers free oil changes with military ID on Veterans Day; and national park admission is free for everyone on November 11.

As for free food and drink, these places are offering specials to veterans. Unless otherwise stated, the offers are valid on November 11 only. In all cases, be sure to bring ID with proof of status as a current or former member of the military.

Applebees  Bob Evans  California Pizza Cracker Barrel Denny’s Friendly’s  Golden Corral Hooter’s IHop  IKEA  Little Ceasar’s

Here are other ways to express your gratitude to  veterans and on all other days:

  1. A great way to say “Thank you veterans” is to show up. There are many Veterans Day events – go to one and bring your family.
  2. Seek out opportunities to hire veterans. Unemployment for veterans is higher than average. Yet, veterans are disciplined, hard working and loyal. I’m fortunate to have worked with several young people who joined the military. They were amazing employees.
  3. Because there isn’t enough work for all of the military personnel who have returned home, many of them survive on odd jobs. What do you need done around your house? Post your odd jobs on Hire Patriots and give back to those who have given so much. Plus, you’ll get someone who knows how to get a job done.
  4. Say, “thank you for your service” when you see people in uniform.
  5. Encourage your local schools to have a Veterans Day Discussion.  There’s also a great program called Take a Veteran to School Day that brings Veterans into the classroom to share their experiences.
  6. Pay for lunch, a drink or dessert when you see a military person in a restaurant.
  7. Offer a ride. Many veterans don’t have transportation to and from their medical appointments at VA Hospitals. You can volunteer as a van driver for Disabled American Veterans.
  8. Support our troops by supporting families who have a member deployed. The families are often forgotten. Thank them for their sacrifices. Offer to help them around the house. Babysit. Let them know you recognize their sacrifice and ask how you can help.
  9. Volunteer or donate to a nonprofit that supports veterans.
  10. Surprise a veteran by raking his/her leaves, washing their car, or something else.

NJC Printing would like to thank all military personnel for their service.

NJC Printing provides quality digital and offset printing to businesses in St. Louis, Missouri and throughout the Midwest. Please visit our website at www.NJCPrint.com to learn more about us or to Request An Estimate.

Whether you’re a blogger, editor, copywriter, or a designer you can learn all about the different type faces and which will work best  for you. We thought this article Decoding the Secret Lives of Typefaces –  courtesy of the fine folks at Cartridge Discount, would be a very insightful and useful tool to go by.


NJC Printing provides quality digital and offset printing to businesses in St. Louis, Missouri and throughout the Midwest. Please visit our website at www.NJCPrint.com to learn more about us or to Request An Estimate.



With Halloween trick-or-treating taking place this weekend, we thought this would be a good idea to share some good tips to make sure everyone has a safe and fun time.

  1. Children under 12 should trick-or-treat and cross streets with an adult. Older kids should stay in groups and let parents know where they are going.
  2. Use (non-toxic) face paint or makeup instead of masks, which may block vision.  If wearing a mask make sure it fits well, and avoid wearing it while you are walking.
  3. Make it easier to be seen. Decorate costumes and bags with reflective tape or stickers. Use flashlights and glow sticks.
  4. Only go to homes with a porch light. Never enter a strangers home or car for treats.
  5. Cross at crosswalks, make eye contact with drivers before crossing in front of them. Watch for cars in driveways, do not cross between parked cars. Walk on sidewalks or paths.
  6. Watch for cars that are turning or backing up. Keep heads up, walk don’t run.  Never dart out into the street, avoid running through yards and alleys.
  7. Adults put electronic devices down, remember this night is for children, and if you are not focused on them, bad things can happen. Only takes a second.
  8. Do not eat your goodies until a responsible adult has given their okay. Eat only factory wrapped candy, avoid home treats and unwrapped or suspicious items.

Tips for Parents and Homeowners:

  1. Young children should be with an adult
  2. Older children should know how to reach you in an emergency.
  3. Always know where your child is going and have a predetermined time when they should return home.
  4. Clear your yard of items such as hoses, rakes, toys, leashes, etc, to avoid accidental tripping.
  5. Avoid lighting your lanterns or pumpkins with a real flame.
  6. If using candles keep your walkways and porches clear.

On a more serious note:

  1. Know what other activities your children may be attending, such as parties, school or mall functions, If they are going to be at friends home, get phone number and meet parents.
  2. Explain to children of all ages the difference between harmless tricks and destructive vandalism. Remind them that clean up and damages can ruin Halloween for everyone. And if caught vandalizing they will be held accountable.
  3. Some people think its okay to hurt animals (cats) on this night. Explain to your children  that animal cruelty of any kind is not acceptable and punishable by law.
  4. Make sure that your kids stay away from house that are not well lit, do not go into a home they do not know, get into a car, or go anywhere with a stranger.  
  5. Tell your children what to do if someone confronts them: scream as loud as they can to draw attention and to run away as fast as they can to someplace safe.

NJC Printing would like everyone to have a safe and fun time this weekend. Please print these tips out share with your children and others.






NJC Printing provides quality digital and offset printing to businesses in St. Louis, Missouri and throughout the Midwest. Please visit our website at www.NJCPrint.com to learn more about us or to Request An Estimate.

dd122aThe digital world has changed just about everything we do in business — sending mail, signing contracts, attending meetings, even networking. The business card is still one “old school” way of presenting yourself professionally.

Think about the number of times you hand out business cards to customers,  future prospects, and other connections.  A memorable business card can be the stepping stone to a great first impression.

Standard cards can do just that, but what if you are looking for something with a little more kick to it. Edge painting, edge coloring, colored edges – call it what you may, is the newest trend in business card design. The process is not new by any means, but it’s definitely getting a lot of exposure these days and with good reason – it makes a huge impact.

Click on the link and check out some of these samples, and let us know what you think of them. Would it be a product you would consider spending a little more money on? Edge Painted BC


NJC Printing provides quality digital and offset printing to businesses in St. Louis, Missouri and throughout the Midwest. Please visit our website at www.NJCPrint.com to learn more about us or to Request An Estimate.

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