Posts tagged ‘Instagram’

5 Steps to Growing Your Brand on Instagram

picture itInstagram, the image-based social networking platform, has quickly become one of the most effective ways to market yourself or your business. On Forbes.com, Griffin Thall, the CEO and co-founder of Pura Vida Bracelets shares these five steps for building your brand on Instagram:

Find your niche
Every person or brand must have a niche– a way to set yourself or your business a part from everyone and everything else. With out a niche, you will blend in and become lost in the social media noise. Finding your niche is creating your personality. To get started, first ask yourself: what am I good at? What do I enjoy doing? What is my brand’s main purpose? You need to not only be unique, honest, and sincere, but also somewhat mysterious. Be sure to keep your purpose and persona clear but always strive to have people wanting to know more. If people are confused at what you do in the first few seconds, you’ve lost them for good.

Find your influencers
Once you’ve found your niche, the next step is to find your influencers. An influencer on Instagram is someone who has power, reach and authority among their followers. Pairing your brand with the right voice can be the single most important force in getting the word out. Who do you want talking about your brand and sharing your story? Start with people who have between 5k and 25k followers and classify them as your “content producers” or entry-level influencers.

Find your product photographers
Once you’ve found your potential influencers, you need to find product photographers. These Instagram users are similar to influencers, but you are not looking to them for outreach purposes, you are looking to them for high-quality lifestyle or product photos of your brand in action.

Send out samples
Once your list of influencers and photographers is finalized, the next step is to send out samples. To do this, first draft up a very simple and to-the-point email to these Instagram pros. These days, anyone can detect a “spam” or templated email from a mile away, so take your time to draft up a unique email that caters exactly to the person you’re trying to target. Remember, these influencers are sorting through hundreds of emails a day just like you, so your first go is very important.

Repeat
Creating a “system” and repeating the steps above is key to growing your brand on Instagram.

NJC Printing provides quality digital and offset printing to businesses in St. Louis, Missouri and throughout the Midwest. Please visit our website at www.NJCPrint.com to learn more about us or to Request An Estimate.

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The Social Media Game….3 Brands That Own It!

Social media is a tricky challenge to tackle. There are few brands that do it well, and while you need to be unique to your company, it’s important to study brands that are successful in social media. Here are three brands that own the social media game:

Expedia—Tip number one: harness what your company is best at and broadcast it. This is exactly what Expedia does on Instagram. expediaTheir compelling photographs to share on the best photography platform. With 29,000 followers, they don’t seem to be slowing down.

GoPro—Since GoPro’s product is a video camera for extreme sports, it only makes sense they use YouTube for most of their social media.GoPro They team up with extreme sports athletes to create inventive and inspiring videos. GoPro rules the YouTube game with more than 3 million followers and over 100,000 views per video.

StarbucksTumblr is one of the most underrated, but fastest growing social media platforms. Starbucks saw this and went after their demographic with an engaging Pumpkin Spice Lattestarbucks promotion campaign on Tumblr. Starbucks creates a personalized experience on social media by interacting one-on-one with their audience and creates shareable GIFs.

So define your voice, extend your branding, be personal yet professional and be on top of engagement using multiple platforms.

NJC Printing provides quality digital and offset printing to businesses in St. Louis, Missouri and throughout the Midwest. Please visit our website at www.NJCPrint.com to learn more about us or to Request An Estimate.

Tailor Your Marketing to Gen Z: The Fully Digital Generation

logo-z-generation-B-41Now that you’ve nailed down your marketing strategy to millennials, brands and companies need to turn attention towards the rising demographic, Generation Z. Gen Z are teenagers 19 and younger. They’ve grown up in a fully digital world with full access to the Internet. This group is comprised of digital natives, but it is important to note that they are not naive. They respond well to genuine brands. It’s increasingly imperative to revise your marketing strategy to Gen Z since it is reported that they contribute approximately $44 billion to the U.S. economy. Here are four ways to tailor your marketing to Gen Z:

Don’t use Facebook— Although millennials and Generation Z have a lot in common, there are some disparities. Generation Z is even more fluent in social media and the online reality. This means they prefer different social media channels. Generation Z tends to favor Whisper, Snapchat and Secret, not Facebook, Twitter and Instagram.

Treat them like entrepreneurs— Generation Z is more likely than any other generation to convert their hobbies into full-time jobs. A large sum of this group have documented dreams of being entrepreneurs. Since they’re native to social media, they use it for research on their hobbies, jobs and dreams. They know what it takes to be successful.

Take advantage of video— With the increasing use of social media, the attention span of consumers has shortened. It is important to focus marketing directives on visuals, not text. For example, infographics would be a great way to show a lot of data. But videos are the best way to grab the consumer’s attention. Gen Z also watches twice as many videos on mobile devices as any other generation.

Humor is number one— This demographic responds extremely well to an appealing sense of humor. Infuse humor into your brand personality and create videos that are funny to Gen Z. But, be careful not to try to be Gen Z with acronyms like YOLO or LOL; they’ll know it’s ingenuine. Instead, play off current pop culture for humor. Miley Cyrus and cat videos are sure to catch Gen Z’s attention.

NJC Printing provides quality digital and offset printing to businesses in St. Louis, Missouri and throughout the Midwest. Please visit our website at www.NJCPrint.com to learn more about us or to Request An Estimate.

Staying Afloat in the Ever Changing Tides of Social Media

stayafloatsocialmedia-1024x680It is a confusing time for social media. It seems like every day, new and conflicting reports come out about the future of different platforms. Is Facebook a sinking ship? Or is it simply being used by a new demographic? Is Instagram the new thing? Or should you be using Snapchat?

In addition to all of the ever-changing buzz, Facebook has recently switched up their algorithms. If you’ve been watching your business’s page, you’ve probably noticed a big decline in the number of people your posts are reaching.

So how do you navigate the tricky waters of social media marketing? These three rules will help you stay afloat:

1. No matter where you’re posting, make sure what you’re posting is worthwhile.
The changed Facebook algorithm punishes posts that simply recirculate content or ask for likes. On all platforms, think about what would be valuable to your customer and consistent with your brand. Try to create interesting and original content whenever possible.

2. Pay attention to numbers and followers.
The number of “likes” or followers you have isn’t the end all be all, but you should know who you’re reaching and how often. Analyze the success (or failure) of each post and tweak accordingly. This will also help you be more responsive to user engagement.

3. Diversify.
Rather than abandoning Facebook for Instagram or devoting all of your time to Vine, try to build community on multiple platforms in a way that makes sense for your brand. This requires you to really get to know each platform, its capabilities, and who it reaches. If you don’t put all of your eggs in the Facebook basket, your marketing won’t die if the platform suddenly goes the way of MySpace.

NJC Printing provides quality digital and offset printing to businesses in St. Louis, Missouri and throughout the Midwest. Please visit our website at www.NJCPrint.com to learn more about us or to Request An Estimate.

It’s Valentine’s Day Show Your Customer’s Some Love!

handsheartThe week of Valentine’s Day is finally upon us. If you haven’t made your Valentine cards or decorated the walls with paper hearts, you’re more than a little behind the game. However, it’s not too late to take advantage of the holiday and do some themey marketing. What better day is there to show your customers some love? Take a look at these last-minute ideas for sweeping your customers off of their feet:

Make the most of social media.
Social media is the procrastinating marketer’s dream. There’s no printing or mailing involved, so you can reach out to customers instantaneously.

– Consider holding a contest on Valentine’s Day. You could have people tweet or post about their love stories or worst date experiences. Whether you appeal to emotion or humor, a chance to share personal experiences will get people engaged.

– Tweet at other businesses that you have good relationships with, saying, “Happy Valentine’s Day, @insertyourfavoritebusinesshere! We love what you do!” Chances are, they will reciprocate your affection.

– Come up with a fun Valentine’s Day-themed game. For example, find or make cupids of some kind (they can even be printed out pictures) and place them throughout your neighborhood or city. Instagram, tweet and post pictures of them in their different locations. The first person to find each cupid can return it to you for a prize.

– If you’ve hopped on the Snapchat bandwagon, take a quirky picture of the people in your office and adorn it with hand drawn hearts and typical Valentine’s Day sayings. Your customers will appreciate your playfulness.

Harness the power of email.
It’s another method of immediate communication and is perfect if you’re going for a slightly more professional tone.

– Send messages to your best customers. Thank them specifically and tell them why you appreciate their business so much. If you want, include a gift of some kind.

– Send a mass email to all of your customers. Whether you make it fun and flashy or sophisticated and romantic, they will appreciate that you took the time to design a special Valentine’s Day greeting for them. It’s also a great opportunity to announce any sales or promotions that you’re having.

NJC Printing provides quality digital and offset printing to businesses in St. Louis, Missouri and throughout the Midwest. Please visit our website at www.NJCPrint.com to learn more about us or to Request An Estimate.

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