Posts tagged ‘NJC St. Louis’

Call to Action…Go Big and Stand Out!

calls-to-action-tour-providersIf your website doesn’t have some sort of call to action, there’s a good chance you’re losing out on sales. Calls to action tell your readers to do exactly what you’d like them to. And if your call to action is engaging, your readers will be far more likely to take that action.

 

Consider these tips for creating a compelling call to action from Entrepreneur.com

Create a personable experience. Let’s say that you’re promoting an eBook about do-it-yourself oil changes and you’ve written an article about the importance of regular oil changes for a vehicle. Instead of ending your piece with “Those interested in learning more can click here to buy this eBook,” it’s better to say something like “Click here to buy this eBook and become a master oil changer!” Unlike the first instance, the second instance speaks directly to the reader as if they’re a personal friend. It also tells a small story that tells readers exactly what they can expect after buying and reading the eBook. And in the end, this personable experience takes readers beyond a basic pitch and creates an engaging and compelling reason for them to buy.

Provide directions. Most people on the Internet are busy doing things like checking their email, surfing websites, and participating in social networks – all at the same time, so chances are that they won’t want to spend the time trying to figure out how to actually take advantage of your offer after they have read about it. Telling your readers where to click, explaining when to join a live session, and providing links to in-depth instructions when necessary, can noticeably increase your conversion rates.

Go big and stand out. Make sure that your calls to action stand out from the rest of your content so there isn’t a chance that it will be missed by readers just skimming your page. In fact, a good CTA that catches the eye of readers as soon as they reach the page may find themselves more intrigued by the content that precedes it.

Keep it short and simple. To avoid giving your CTAs a salesy feel, it’s important to keep them short and simple. Tell just enough of a story to spark interest and get straight to the point by following up with an actionable demand. By simply saying “click here to buy” instead of “check out all the benefits” ensures that readers know what to expect when they do click your link, and it gives all the power to your landing page so it can do the job of selling for you. Each call to action you create shouldn’t be any longer than just a line or two – this will ensure that you don’t leave any room for fluff or desperation.

NJC Printing provides quality digital and offset printing to businesses in St. Louis, Missouri and throughout the Midwest. Please visit our website at www.NJCPrint.com to learn more about us or to Request An Estimate.

Advertisements

How to Make LinkedIn Work For You

imagesIn today’s technological world, part of being a professional means representing yourself and networking online. That’s where LinkedIn comes in. LinkedIn is a social media platform focused on business-oriented social networking. It is a great way to manage your professional identity and build your connections. But, there are a few tips to being successful on LinkedIn. Here are the three things to think about when connecting online:

Fill out your profile —The first step to succeeding on LinkedIn is to fully fill out your profile. Include your at least your last three positions, companies and a bulleted list of your responsibilities. Add a professional headshot and include a personal website. Don’t forget to include your education, awards and volunteering experience.

Join groupsLinkedIn is an online networking and continuing education platform. That means, LinkedIn suggests groups, articles, companies and jobs that best fit you to learn more. Search for groups in your field and join a few to learn tips and tricks of the trade.

Act as in real-life —Don’t confuse networking in LinkedIn as different in real life. You would never just go up to someone and say, “Hey! Let’s connect.” Cultivate a more gentle greeting. When you want to connect with someone, send them a message introducing yourself and stating why you’re interested in connecting.

NJC Printing provides quality digital and offset printing to businesses in St. Louis, Missouri and throughout the Midwest. Please visit our website at www.NJCPrint.com to learn more about us or to Request An Estimate.

%d bloggers like this: