Posts tagged ‘njc’

Excitement…Simplicity…Intrigue…Pitch Me!

imagesTHE PITCH! It doesn’t have to be a real elevator where the scenario happens, it could be anywhere. Researchers have widely debated the human attention span, but some say it could be as little as eight seconds. Not very long, right? Use these tips to make sure you’ve mastered how your company will be portrayed.

Sell Your Story, Not Your Business
Let’s be honest—elevator pitches get a bad rap. Many of us don’t like to come off as “salesy.” But if you truly care about your business and its success, you should be ready to talk about it at any given moment.

In lieu of sounding salesy, focus on what really matters about your business. Ask yourself questions to help develop the kind of story you’d like to tell. Why do you love your business? What would get other people excited about your business? What is the most important thing for people to know?

Shape your story around the answers to those questions. When you light up talking about your passions, other people take notice. They’ll want to be a part. So, what will your story be?

Cut the Jargon
Never assume that people know what you’re talking about. You may be trying to sound smart, but really you’ll only confuse somebody who isn’t in your industry. That’s why you should explain the pitch in terms that anybody could understand.

Start by practicing your pitch on somebody who has no idea what you do. Get their feedback. Listen to their feedback. Having somebody to bounce ideas off of makes a world of difference.

Provide Next Steps
Remember that a short-form pitch is just enough to intrigue your prospect. Now that you have their attention, remind them of where they need to go next.

You can do this by using a shortened URL that leads to your website with something that’s easy for them to remember. Better yet, make sure you have business cards or some sort of information handy that is tangible. With so much information swirling around in our day-to-day lives, it’s hard for somebody to remember something off the top of their head. Make it easy, and they’ll be coming back to learn more about how amazing your business is.

NJC Printing provides quality digital and offset printing to businesses in St. Louis, Missouri and throughout the Midwest. Please visit our website at www.NJCPrint.com to learn more about us or to Request An Estimate.

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This Labor Day…Recognize Your Employees

Thank you! copyMost people think of Labor Day as the unofficial end to summer. It’s the last chance to barbecue on a weekday, take a dip in the pool and (if you’re a stickler for traditional fashion rules) wear white pants until next summer. While these are all great ways ways to spend a work-free September 1st, it’s important to remember the true purpose of Labor Day: recognizing the hard-working people.

Before leaving for the long weekend, take some time to reflect on how you can show your employees how much you appreciate the work that they do. Try out some of these simple gestures to convey the depth of your gratitude:

Remember everyone. It’s not just your top-grossing salesman that needs to be recognized. Everyone from the cleaning crew to the mailman makes your business possible.

Send out an email. This is about as quick and simple as it gets. Send out a thoughtful email to the entire company that explains how you both recognize and appreciate the hard work that they put in every day. It might not sound like much, but a few kind words can go a very long way.

Write personalized thank-you notes. If possible, write personalized thank-you notes to each of your employees and send them to their home. Though it might be more time-consuming than some other actions of gratitude, it will also show that you understand the individual value of each employee’s contributions.

Be flexible with hours. When there’s work to be done, it’s hard to give approval to extra time off. But as your employees plan their weekends and travel to spend time with family and friends, a little additional free time will make their Labor Day even more enjoyable. Consider closing the office early on Friday afternoon to show that your employees deserve both recognition and a break.

Organize a post-Labor Day party. This could be as simple as a catered lunch or as elaborate as a big outdoor event for your employees and their families. Actions speak louder than words, so planning a fun party is a great way to demonstrate that you’re truly thankful for your employees and their daily efforts.

NJC Printing provides quality digital and offset printing to businesses in St. Louis, Missouri and throughout the Midwest. Please visit our website at www.NJCPrint.com to learn more about us or to Request An Estimate.

Offbeat Holiday Celebrations…Breaking Tradition

kcs_6ca5975fOverflowing mailboxes are a common sight this time of year. Family, friends and businesses all want to send their holiday wishes, leaving people flooded with stacks of cards and letters. Traditionally, companies send out their annual letters of gratitude during the year-end holidays, but they end up being just one tiny snowflake on the big pile of snow. Even if you try to host an event for customers, it’s unlikely that they’ll be able to fit you in their schedules among all the school programs and holiday parties.

We suggest that you break with tradition. Why thank your customers now when you could claim your very own company holiday? Stepping outside the bounds of this holiday season means you won’t have to compete for attention, and the unconventional approach will make your business memorable. Here are a few ideas for offbeat holiday celebrations.

Valentines Day
What better holiday to express your undying love for your customers than Valentine’s Day? Woo them by sending a beautiful valentine card or a box of chocolates. If you really want to up the romance, include two ticket vouchers from your local movie theater.

St. Patrick’s Day
No Irish heritage required. Consider mailing out promotions on shamrock-shaped cards or hosting a social media contest for the best photo of a leprechaun lookalike. If you really want to go all out, move the party down to the local pub for your 21-and-older patrons. Irish musicians and traditional food will certainly make them feel lucky.

4th of July
Plan a star-spangled fireworks event for your customers. You can put together your own show if you have the location and the funds, or you can capitalize on a local fireworks display. Place blankets on the ground to reserve prime viewing spots for your guests and start the party early by offering tasty picnic food.

National Waffle Day
Because who doesn’t love waffles? Make August 24th special for your customers with a delicious breakfast treat. Host a catered event with a waffle bar (fruit, sprinkles, whipped cream, chocolate chips) or send out gift cards to a local waffle house. You can’t go wrong, because either way there will be waffles.

NJC Printing provides quality digital and offset printing to businesses in St. Louis, Missouri and throughout the Midwest. Please visit our website at www.NJCPrint.com to learn more about us or to Request An Estimate.

Google Places Puts Your Business on the Map

First there was Google Maps that gave you a birds-eye view of the world. But that wasn’t good enough, so Google gave us Google Street that allowed us to place the little yellow figure on designated streets to see a 360 degree view of the area. Now you can add valuable information about your business while prospects are standing right in front of your virtual door step. Everyone should set up this free listing for their business. Here are some helpful tips for Google Places.

Get your place in Google Places.
The first thing you need to do is set up a Google Places account for your business. This free directory displays your business phone number, website, operating hours and additional photos directly in Google Street view. Now customers get essential information without leaving the map. To set up your Google Places account, visit http://www.google.com/places.

Offer a reward.
Create a promotion that is specific to your Google Places entry. If you’re the type of business that uses coupons, here’s an opportunity to distribute one at no cost to you. From your entry you can drive people to your website for additional interactions with your business. With this information you can find out exactly how many visitors have come to your website through Google Places.

Support is key.
Customers can rate their experience with you in Google Places, and the difference between a four star and a five star business can be a deal breaker for some searchers. If customers have a great experience with your business they’ll share it. Conversely a bad review is just as likely to seep out onto the web. So give your customers the service and experience you want shared with the world. Don’t be afraid to encourage customers to write a review.

– NJC Printing provides quality digital and offset printing to businesses in St. Louis, Missouri and throughout the midwest. Please visit our website at www.NJCPrint.com to learn more about us or to Request An Estimate.

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Diploma? Check. Job? Not Yet.

It’s that time of year again when students turn in their schoolbooks and turn their attention to summer. However, for some it’s time to look beyond summer fun and focus on their futures. Thousands of graduates, diplomas in hand, now have the toughest assignment yet: marketing themselves to a challenging job market.

If you’re a recent grad ready to take on this challenge, here are a few lessons you can use to get that interview and land the job to begin your career.

Go Where the Jobs Are. Know what kind of career you want to have and get into the mix. Start networking at professional group meetings in your chosen industry to let professionals know you’re interested. This exercise gives you an opportunity to see what’s available. Extra credit: Volunteer for nonprofit organizations where you can meet community leaders and show off your talents while helping others.

Dip Your Toe in the Water. Many leave school with the dream job and a commensurate dream salary in their head. In order to break in, you may have to put that aside—the salary at least—and look for internships or volunteer work within your industry of interest. Extra credit: This exercise allows you to explore whether the dream job is right for you before committing fully.

Put Your Best Foot Forward. Resumes of recent graduates often lack what hiring managers need: experience. Consider deviating from the traditional approach of producing a resume and create a skill-based one. Use skill headings appropriate to the industry, such as customer service, project management or technical, and list your accomplishments in these areas. Place where you learned your skills in a bulleted list below. The resume reviewer can quickly see what you have to offer without reading between the lines. Extra Credit: Think of creative ways to market yourself to the companies. See the next section below.

Get Linked In. Social media is a great place to present yourself and do some searching for what’s going on in your industry. Target companies you’re interested in and read their blogs, Facebook pages and LinkedIn profile. See what’s going on with their employees’ social media pages as well. Getting some background will give you some points of discussion if you land the interview. Extra Credit: Start a blog of your own to market your expertise and reference it in your resume.

If you do get the opportunity to interview, be yourself. Dress appropriately for the position, speak to what you know and don’t make excuses for your experience. Getting in front of the interviewer is a major accomplishment that may just give you the passing grade.

– NJC Printing provides quality digital and offset printing to businesses in St. Louis, Missouri and throughout the midwest. Please visit our website at www.NJCPrint.com to learn more about us or to Request An Estimate.

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