Posts tagged ‘printing St. Louis’

Excitement…Simplicity…Intrigue…Pitch Me!

imagesTHE PITCH! It doesn’t have to be a real elevator where the scenario happens, it could be anywhere. Researchers have widely debated the human attention span, but some say it could be as little as eight seconds. Not very long, right? Use these tips to make sure you’ve mastered how your company will be portrayed.

Sell Your Story, Not Your Business
Let’s be honest—elevator pitches get a bad rap. Many of us don’t like to come off as “salesy.” But if you truly care about your business and its success, you should be ready to talk about it at any given moment.

In lieu of sounding salesy, focus on what really matters about your business. Ask yourself questions to help develop the kind of story you’d like to tell. Why do you love your business? What would get other people excited about your business? What is the most important thing for people to know?

Shape your story around the answers to those questions. When you light up talking about your passions, other people take notice. They’ll want to be a part. So, what will your story be?

Cut the Jargon
Never assume that people know what you’re talking about. You may be trying to sound smart, but really you’ll only confuse somebody who isn’t in your industry. That’s why you should explain the pitch in terms that anybody could understand.

Start by practicing your pitch on somebody who has no idea what you do. Get their feedback. Listen to their feedback. Having somebody to bounce ideas off of makes a world of difference.

Provide Next Steps
Remember that a short-form pitch is just enough to intrigue your prospect. Now that you have their attention, remind them of where they need to go next.

You can do this by using a shortened URL that leads to your website with something that’s easy for them to remember. Better yet, make sure you have business cards or some sort of information handy that is tangible. With so much information swirling around in our day-to-day lives, it’s hard for somebody to remember something off the top of their head. Make it easy, and they’ll be coming back to learn more about how amazing your business is.

NJC Printing provides quality digital and offset printing to businesses in St. Louis, Missouri and throughout the Midwest. Please visit our website at www.NJCPrint.com to learn more about us or to Request An Estimate.

5 Steps to Growing Your Brand on Instagram

picture itInstagram, the image-based social networking platform, has quickly become one of the most effective ways to market yourself or your business. On Forbes.com, Griffin Thall, the CEO and co-founder of Pura Vida Bracelets shares these five steps for building your brand on Instagram:

Find your niche
Every person or brand must have a niche– a way to set yourself or your business a part from everyone and everything else. With out a niche, you will blend in and become lost in the social media noise. Finding your niche is creating your personality. To get started, first ask yourself: what am I good at? What do I enjoy doing? What is my brand’s main purpose? You need to not only be unique, honest, and sincere, but also somewhat mysterious. Be sure to keep your purpose and persona clear but always strive to have people wanting to know more. If people are confused at what you do in the first few seconds, you’ve lost them for good.

Find your influencers
Once you’ve found your niche, the next step is to find your influencers. An influencer on Instagram is someone who has power, reach and authority among their followers. Pairing your brand with the right voice can be the single most important force in getting the word out. Who do you want talking about your brand and sharing your story? Start with people who have between 5k and 25k followers and classify them as your “content producers” or entry-level influencers.

Find your product photographers
Once you’ve found your potential influencers, you need to find product photographers. These Instagram users are similar to influencers, but you are not looking to them for outreach purposes, you are looking to them for high-quality lifestyle or product photos of your brand in action.

Send out samples
Once your list of influencers and photographers is finalized, the next step is to send out samples. To do this, first draft up a very simple and to-the-point email to these Instagram pros. These days, anyone can detect a “spam” or templated email from a mile away, so take your time to draft up a unique email that caters exactly to the person you’re trying to target. Remember, these influencers are sorting through hundreds of emails a day just like you, so your first go is very important.

Repeat
Creating a “system” and repeating the steps above is key to growing your brand on Instagram.

NJC Printing provides quality digital and offset printing to businesses in St. Louis, Missouri and throughout the Midwest. Please visit our website at www.NJCPrint.com to learn more about us or to Request An Estimate.

Trick-or-Treating …Safe and Fun for Everyone!

 

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With Halloween trick-or-treating taking place this weekend, we thought this would be a good idea to share some good tips to make sure everyone has a safe and fun time.

  1. Children under 12 should trick-or-treat and cross streets with an adult. Older kids should stay in groups and let parents know where they are going.
  2. Use (non-toxic) face paint or makeup instead of masks, which may block vision.  If wearing a mask make sure it fits well, and avoid wearing it while you are walking.
  3. Make it easier to be seen. Decorate costumes and bags with reflective tape or stickers. Use flashlights and glow sticks.
  4. Only go to homes with a porch light. Never enter a strangers home or car for treats.
  5. Cross at crosswalks, make eye contact with drivers before crossing in front of them. Watch for cars in driveways, do not cross between parked cars. Walk on sidewalks or paths.
  6. Watch for cars that are turning or backing up. Keep heads up, walk don’t run.  Never dart out into the street, avoid running through yards and alleys.
  7. Adults put electronic devices down, remember this night is for children, and if you are not focused on them, bad things can happen. Only takes a second.
  8. Do not eat your goodies until a responsible adult has given their okay. Eat only factory wrapped candy, avoid home treats and unwrapped or suspicious items.

Tips for Parents and Homeowners:

  1. Young children should be with an adult
  2. Older children should know how to reach you in an emergency.
  3. Always know where your child is going and have a predetermined time when they should return home.
  4. Clear your yard of items such as hoses, rakes, toys, leashes, etc, to avoid accidental tripping.
  5. Avoid lighting your lanterns or pumpkins with a real flame.
  6. If using candles keep your walkways and porches clear.

On a more serious note:

  1. Know what other activities your children may be attending, such as parties, school or mall functions, If they are going to be at friends home, get phone number and meet parents.
  2. Explain to children of all ages the difference between harmless tricks and destructive vandalism. Remind them that clean up and damages can ruin Halloween for everyone. And if caught vandalizing they will be held accountable.
  3. Some people think its okay to hurt animals (cats) on this night. Explain to your children  that animal cruelty of any kind is not acceptable and punishable by law.
  4. Make sure that your kids stay away from house that are not well lit, do not go into a home they do not know, get into a car, or go anywhere with a stranger.  
  5. Tell your children what to do if someone confronts them: scream as loud as they can to draw attention and to run away as fast as they can to someplace safe.

NJC Printing would like everyone to have a safe and fun time this weekend. Please print these tips out share with your children and others.

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NJC Printing provides quality digital and offset printing to businesses in St. Louis, Missouri and throughout the Midwest. Please visit our website at www.NJCPrint.com to learn more about us or to Request An Estimate.

Time to Shift Your Focus to Mobile Marketing

Mobile-MarketingIt may seem like an afterthought but mobile-users have skyrocketed in the past year. Time to shift your focus from desktop to mobile and become a better marketer by knowing more about your mobile audience. Here are three key points about mobile marketing:

Mobile App —Analyze your mobile audience (you can find this in your website analytics) and see if a mobile app is necessary, or maybe just a mobile website redesign will suffice. Generally, mobile apps allow for more creativity and better interaction with your users.

Competitors —The key to being more innovative is to analyze your mobile offerings compared to your competitors. If none of your competitors have a mobile app, then it may be time to evaluate your need for one.

Social Media —The last key to mobile marketing is to hook your audience to download the app. How do you do this? Through social media. Utilize the platforms your audience is on and heavily campaign the need for your mobile app while providing a download link.

NJC Printing provides quality digital and offset printing to businesses in St. Louis, Missouri and throughout the Midwest. Please visit our website at www.NJCPrint.com to learn more about us or to Request An Estimate.

Get Your Foot in the Door…Making a Good First Impression

imagesAre you a new college graduate or just looking to change up your career? Then it must be time to dust off that resume and polish it up. Your resume is your first impression and the first way to get your foot in the door at a company you’ll love. Job seekers must be unique to stand out from the crowd. Here are a few quick tips to make your resume the best:

Tailor it —When applying for a new position, look at the job description and then, carefully, tailor your resume to that job. Look for similar keywords to use and skills you should highlight. Be careful to not lie on your resume; honesty is the best policy.

Digitalize it —Let’s face it, most jobs require the applicant to have an online presence. Take it a step further and create a website highlighting your best work and your quirky personality. You’ll stand out from other applicants with a showcasing website.

Proofread it—The biggest takeaway is to always proofread your application, your resume and your website before sending it to a company. If there’s a major grammar or spelling mistake, you probably won’t be called for an interview. Take your time and reread everything.

NJC Printing provides quality digital and offset printing to businesses in St. Louis, Missouri and throughout the Midwest. Please visit our website at www.NJCPrint.com to learn more about us or to Request An Estimate.

Sitting is the New Smoking…Stand Up and Start Moving!

Body-in-chairIf you haven’t heard by now, then I’m sorry to break the news to you—sitting is the new smoking. On average, we sit 9.5 hours a day compared to 7 hours sleeping. We sit more than we sleep! Not only is sitting increasing our risk of obesity, diabetes and a heart attack, but it also decreases our cognitive function. If you really want to be productive at work, then stand up and get moving. Here are some key points to remember when you feel groggy at work:

Don’t be nervous— Nerve cells benefit from body movement. That means neurons fire faster when you’re moving, rather than sitting. Need inspiration for that tagline you’ve been trying to come up with? Get moving.

Get it flowing— When you’re sitting, oxygen in your body becomes stagnant. Get up and move your body to increase the flow of oxygen to the brain. This helps you feel less tired and clears the fogginess of your thinking. Most likely, you’ll be more creative with a more active lifestyle.

What you can do— Set an alarm or remind yourself to stand up and start moving. Take a brisk walk around the office, do some jumping jacks, or whatever exercise you may prefer. If possible, work at a standing desk. Your creativity and health will improve instantly!

NJC Printing provides quality digital and offset printing to businesses in St. Louis, Missouri and throughout the Midwest. Please visit our website at www.NJCPrint.com to learn more about us or to Request An Estimate.

Staying Passionate About Your Business….Even after 45 Years!

45th anniversaryNJC celebrates it’s 45th Anniversary,  and being a small business owner is a fun, yet taxing journey to success. It often requires many failures before success becomes evident. It can be difficult to stay passionate about your business after 24, 30 or even lucky us 45 years. Daily, remind yourself why you became a small business owner by looking at your business mission and goals. Here are four other ways to reignite your passion about your business:

Take a break— Vacations are not only fun, but they are crucial to your mental and physical health. People who take vacations regularly are refreshed and refocused. Whether it’s going to a Caribbean beach or spending rainy days in Seattle, the change in environment will let you escape work and reinvigorate your creative and critical thinking. Remember to turn off notifications on your smartphone during vacation and relax.

Find a mentor— Re-energize by finding someone to share your success with. A professional business mentor can help you navigate the obstacles of owning a small business and help you make wiser decisions. Ask a small business owner veteran who is close to you, or go to findamentor.org.

Don’t take work home— Creating a work/life balance is ideal, but rarely happens. There will be weeks where you constantly work late nights at home. Try to create a distinction between work life and family life. Turn off the computer, the tablet and the smartphone when you’re home. This will allow you to “turn your business brain off” and give your full attention to your family.

Find your niche— Of course, your business fuels your passion. But, it is important to narrow down what it is that makes you tick. Do you love doing the accounting as a small business owner? Marketing? Maybe it’s something entirely different. Find that special part of your business that you love and put your whole energy into it. Then, delegate all the other tasks to your team.

NJC Printing provides quality digital and offset printing to businesses in St. Louis, Missouri and throughout the Midwest. Please visit our website at www.NJCPrint.com to learn more about us or to Request An Estimate.

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