Posts tagged ‘reviews’

Want It Or Not.. Your Google+ Page is About to Get Busy

Whether you want to or not, it’s time to jump aboard the Google+ ship. As a marketing professional, it’s your job to not only perfect your own Google+ page, but also to warn your clients of these recent changes to ensure their continued success.

Finally integrating its purchase of Zagat, a replacement of Google Places called Google+ Local has combined the forces of Google Search and Google Maps, creating, as you can imagine, the Incredible Hulk of Google services.

The Basics
The essential function of Google+ Local is to provide recommendations and reviews of local businesses and restaurants. Whenever you search a business or restaurant, Google+ Local gives an overall ranking based on Zagat’s 30 point system (with 30 being the best) as well as individual scores based on decor, service, and cost.

Since this new software is linked with Google+, reviews and recommendations from anyone in your circles will show up front and center—giving you reviews from people you trust, rather than Joe Schmoes you’ve never met.

Why You Need to Know
Although this recent update to Google mainly affects eateries, the same 30 point ranking system will be used on any businesses searched using Google Maps, Google Search or Google+.

The ultimate goal of this update from Google+, from our perspective, is to encourage local businesses to enhance their current Google+ pages (or create them) and bring more usage and engagement to Google+.

So, like it or not, it’s time to get your Google+ page looking fine and fancy, as more and more Google traffic will now be directed to those pages.

NJC Printing provides quality digital and offset printing to businesses in St. Louis, Missouri and throughout the Midwest. Please visit our website at www.NJCPrint.com to learn more about us or to Request An Estimate.

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Google Places Puts Your Business on the Map

First there was Google Maps that gave you a birds-eye view of the world. But that wasn’t good enough, so Google gave us Google Street that allowed us to place the little yellow figure on designated streets to see a 360 degree view of the area. Now you can add valuable information about your business while prospects are standing right in front of your virtual door step. Everyone should set up this free listing for their business. Here are some helpful tips for Google Places.

Get your place in Google Places.
The first thing you need to do is set up a Google Places account for your business. This free directory displays your business phone number, website, operating hours and additional photos directly in Google Street view. Now customers get essential information without leaving the map. To set up your Google Places account, visit http://www.google.com/places.

Offer a reward.
Create a promotion that is specific to your Google Places entry. If you’re the type of business that uses coupons, here’s an opportunity to distribute one at no cost to you. From your entry you can drive people to your website for additional interactions with your business. With this information you can find out exactly how many visitors have come to your website through Google Places.

Support is key.
Customers can rate their experience with you in Google Places, and the difference between a four star and a five star business can be a deal breaker for some searchers. If customers have a great experience with your business they’ll share it. Conversely a bad review is just as likely to seep out onto the web. So give your customers the service and experience you want shared with the world. Don’t be afraid to encourage customers to write a review.

– NJC Printing provides quality digital and offset printing to businesses in St. Louis, Missouri and throughout the midwest. Please visit our website at www.NJCPrint.com to learn more about us or to Request An Estimate.

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