Posts tagged ‘social media’

4 Marketing Strategies for Small Businesses in 2016

2016-target-marketing-planWith the New Year quickly approaching, business owners should be thinking about new marketing strategies to help their business grow in 2016. Consider these four strategies from OutboundEngine.com.

1. Think Mobile
If you’re not thinking about how customers see you on mobile devices, you need to start now. Don’t believe us? The numbers speak for themselves.

Internet users spend 51 percent of their time browsing on mobile versus 42 percent on a desktop or laptop.
Nearly 75 percent of Americans own at least one smartphone, and for many, it’s their main entry point to the Internet.
Facebook, the world’s most heavily trafficked social media site, reports that a whopping 38 percent of its users are mobile only

2. Get Creative with Email
Don’t let having a routine stop you from getting creative with your marketing strategy. You might send emails to specific customers on specific days using specific language, and that’s all well and good, but why not branch out and try something new? Testing out unconventional email subject lines is a great strategy to apply in the new year because it’s easy to execute, allows for simple analysis (how was your open rate on this email versus that one?) and costs absolutely nothing.

3. Pay to Play
Facebook, Twitter, LinkedIn and a number of other social media sites now offer enhanced advertising options to people who are willing to put their money where their ads are. It seems simple enough: Pay the social network a few dollars and your company’s page, post, tweet or whatever you want to boost will get an increased reach. But what many business owners don’t realize is that paid ads on social are one of the fastest growing marketing channels available to them, and they ought to jump on board.

4. Share More Video
Believe it or not, about 300 hours of video are uploaded to YouTube every minute. That’s 18,000 minutes of video in a single day! Video content has quickly become one of the most readily consumed forms of media on the Internet, with social networks like Facebook and Twitter both adding native video and autoplay to their platforms. It’s no wonder, then, that advertisers are quickly jumping on board and pushing video as the dominant medium for grabbing consumers’ attention. What does this mean for you? Get on the video wagon! Uploading your own content or sharing third party links are great ways to incorporate video, stay relevant and keep your brand top of mind. You can consider starting a vlog (video blog), sharing tutorials, or even look into video advertisements.

Time to Shift Your Focus to Mobile Marketing

Mobile-MarketingIt may seem like an afterthought but mobile-users have skyrocketed in the past year. Time to shift your focus from desktop to mobile and become a better marketer by knowing more about your mobile audience. Here are three key points about mobile marketing:

Mobile App —Analyze your mobile audience (you can find this in your website analytics) and see if a mobile app is necessary, or maybe just a mobile website redesign will suffice. Generally, mobile apps allow for more creativity and better interaction with your users.

Competitors —The key to being more innovative is to analyze your mobile offerings compared to your competitors. If none of your competitors have a mobile app, then it may be time to evaluate your need for one.

Social Media —The last key to mobile marketing is to hook your audience to download the app. How do you do this? Through social media. Utilize the platforms your audience is on and heavily campaign the need for your mobile app while providing a download link.

NJC Printing provides quality digital and offset printing to businesses in St. Louis, Missouri and throughout the Midwest. Please visit our website at www.NJCPrint.com to learn more about us or to Request An Estimate.

The Social Media Game….3 Brands That Own It!

Social media is a tricky challenge to tackle. There are few brands that do it well, and while you need to be unique to your company, it’s important to study brands that are successful in social media. Here are three brands that own the social media game:

Expedia—Tip number one: harness what your company is best at and broadcast it. This is exactly what Expedia does on Instagram. expediaTheir compelling photographs to share on the best photography platform. With 29,000 followers, they don’t seem to be slowing down.

GoPro—Since GoPro’s product is a video camera for extreme sports, it only makes sense they use YouTube for most of their social media.GoPro They team up with extreme sports athletes to create inventive and inspiring videos. GoPro rules the YouTube game with more than 3 million followers and over 100,000 views per video.

StarbucksTumblr is one of the most underrated, but fastest growing social media platforms. Starbucks saw this and went after their demographic with an engaging Pumpkin Spice Lattestarbucks promotion campaign on Tumblr. Starbucks creates a personalized experience on social media by interacting one-on-one with their audience and creates shareable GIFs.

So define your voice, extend your branding, be personal yet professional and be on top of engagement using multiple platforms.

NJC Printing provides quality digital and offset printing to businesses in St. Louis, Missouri and throughout the Midwest. Please visit our website at www.NJCPrint.com to learn more about us or to Request An Estimate.

A Checklist of New Year’s Resolutions for Businesses

New_Years_ResolutionsWe usually think of personal goals for new years resolutions, but resolutions can also apply to businesses. The New Year is a great way to reflect on your company’s strengths and weaknesses. How can you improve? Whether it is more vacation time or revamping your company’s social media strategy, there’s always something that can be done. Here’s a checklist of resolutions that may apply to your company:

Be SEO-savvy—Become more knowledgeable with search engine optimization strategies. Does your company have an SEO strategy? Learn more about the process behind SEO to keep up-to-date.

Revamp your social media—Ask yourself: what is your company’s presence on social media? Which platforms do you need to be on? Make an effort to drive more traffic from social media to your company website and create more engagement.

Take time off—Vacation time is essential to staying fresh and creatively problem solve. Let your brain take a break by treating yourself to time off. Extend the gesture to your employees. Create a resolution to increase vacation time.

Update your technology—Whether it is updating computer monitors or buying more comfortable office chairs, assess where your company is lacking in resources. What do your employees need to get their jobs done?

Add a feature to products—Benefit your customers by making a resolution to add a new feature to your product this year. Make it a goal to enhance your customers’ experience with your products and services.

NJC Printing provides quality digital and offset printing to businesses in St. Louis, Missouri and throughout the Midwest. Please visit our website at www.NJCPrint.com to learn more about us or to Request An Estimate.

Maximum Marketing Adaptability…Expect the Unexpected in 2014

Screen-shot-2010-12-07-at-9.36.02-PM-300x165So what can you expect for the world of marketing in 2014? Unpredictability. There’s no such thing as a sure thing when it comes to business, so creating an accurate forecast of the next year is impossible. After all, who saw Snapchat’s crazy rise to success coming in 2013?  There’s no way to determine what The Next Big Thing will be, but that doesn’t mean that you have to be anxious and unprepared.

The only thing you can count on is yourself, so gearing up for the rest of the year will allow you to navigate the changes that lie ahead. Here are some ways to develop maximum marketing adaptability:

Get your ducks in a row.
You won’t be able to keep up with changing situations and trends if you don’t have a clear idea of what you’ve done in the past. What channels or campaigns have worked best? Do you have a system of tracking customer behavior? By organizing a history of your marketing efforts, you’ll be able to identify what will (and won’t) be effective in the future.

Identify the story that you’re trying to tell with your brand.
By now you might have an established narrative, but make sure that the storytelling concept is fully concrete. Outlining what your brand is and isn’t will allow you to make easy decisions when new trends and platforms emerge.

Don’t put all your eggs in one basket.
Perhaps in two months, an exciting new social media platform will become all the rage. Don’t hesitate to check out what the buzz is all about, but don’t feel like you have to invest all your time in energy in the latest social media fad. If its capabilities and reach align with your brand’s goals, then jump right in. But also know that there’s no point in letting something new (and not fully established) detract from your other marketing efforts.

Have different team plans in place.
As different options and campaigns come up, make sure you have different teams and team members who can handle various tasks. Marketing is reliant on timeliness, so you don’t want to waste any time trying to figure out who can do what. By appointing roles ahead of time (and knowing that flexibility will be required) you’ll be able to tackle issues and opportunities as soon as they arise.

NJC Printing provides quality digital and offset printing to businesses in St. Louis, Missouri and throughout the Midwest. Please visit our website at www.NJCPrint.com to learn more about us or to Request An Estimate.

3 Key Points to Know When Using Social Media

key_points[1]Social media marketing is all the rage these days. The barrier to entry is extremely low (no money required–just create a free account!), so it seems like a straightforward win for your company.

Because it’s so easy to get started, few people think through their social media strategy and whether it’s really helping them. Here are three things to know before you start using social media for your business.

1. It’s Hard to Measure
While some highly focused social media campaigns have measurable ROI, the vast majority are investments in relationship building. And when those investments pay off, it will be difficult to draw a line back to social media.

2. It Isn’t Free
While Facebook doesn’t demand any money to create an account, don’t fall into the trap of thinking it doesn’t cost you anything. The time spent maintaining your social media accounts is time that isn’t spent on your other, measurable marketing efforts.

3. It’s About Your Brand
When your competitors’ products are available online with the click of a button, your brand is what differentiates you. If you have a vibrant social media presence where you take the time to interact with your customers, your company will stand out.

At the end of the day, social media is meant to build trust. And while it’s hard to measure, being trusted is the biggest prerequisite to customers buying what you’re selling. So, while social media may not be for all businesses, many companies have found success in putting these tools in their marketing mix.

NJC Printing provides quality digital and offset printing to businesses in St. Louis, Missouri and throughout the Midwest. Please visit our website at www.NJCPrint.com to learn more about us or to Request An Estimate.

On Target With 3 Social Media Improvements!

social media helpThe great thing about social media is that it’s always evolving, and most of the time it’s for the betterment of your marketing strategy. These changes (some simple, some BIG) will help you reach out to customers in the social media world more effectively.

We’ve got the simple changes, the upgrades and the just plain complicated (in simplified form, just for you). See what’s new in the world of social media that can help you today.

The Complicated—Facebook Home
Let’s start with the complicated. You’re probably thinking, “Facebook, Huh?” It’s okay, we’re wondering the same thing. Is it a phone? Nope. Is it an operating system? Try again. Facebook CEO Mark Zuckerberg says Facebook Home is an application that turns android phones into a Facebook phone.

So what exactly does that mean?

It means people with the application will see Facebook news front and center without ever having to open an application. Facebook’s Chat will always be on so people can communicate with users that way. Plus, notifications from other social media sites will take a backseat to Facebook.

For you, it means your current social media presence should be evaluated. If you don’t have much emphasis on Facebook currently, it may be worth looking into increased emphasis.

The Simple—Facebook Direct Comments
It’s time to get personal—or at least more personal than you’ve been on Facebook. A simple and much needed upgrade to your Facebook profile now allows users to make a direct reply to a fan who has made a comment on your wall, photo or status.

In the past one of your fans could post a question or statement that needs a reply, but tons of people commented after it before you could respond. Now you can simply click ‘reply’ to that particular comment and the person will be notified. Facebook then puts your reply next to the original statement or question.

The change means better customer service and an easier way to connect with fans. Kudos to Facebook for implementing a change to make marketers lives easier.

The Upgrade—LinkedIn Mentions
At last, what Twitter and Facebook have already done we can now do with LinkedIn. The professional networking social media site has included direct mentions in its updates. If you have an article you know one of your clients would love or want them to see your post, simply type your connection’s name and select their profile. They’ll then be notified that you have content or a message just for them.

Use it to make sure you’re targeting the right people with your content, and ensuring that they see it. Again, the upgrade gives you the opportunity seek out specific people and make them feel special.

NJC Printing provides quality digital and offset printing to businesses in St. Louis, Missouri and throughout the Midwest. Please visit our website at www.NJCPrint.com to learn more about us or to Request An Estimate.

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