Posts tagged ‘St. Louis NJC Printing’

Low Cost and Highly Effective Marketing Tips

Ready-to-rock-this-Blog-1Large corporations can devote tens of millions of dollars to radio and TV spots, Internet advertising, giveaways and promotions. But, the majority of small businesses don’t have big budgets to spend on marketing and advertising.

Here are 6 low-cost but highly effective marketing tips from Business Know-How.

Don’t Advertise Like a Big Business
Big businesses advertise to create name recognition and future sales. A small business can’t afford to do that. Instead, design your advertising to produce sales… now. One way to accomplish this is to always include an offer in your advertising – and an easy way for prospective customers to respond to it.

Offer a Cheaper Version
Some prospective customers are not willing to pay the asking price for your product or service. Others are more interested in paying a low price than in getting the best quality. You can avoid losing sales to many of these customers by offering a smaller or stripped down version of your product or service at a lower price.

Offer a Premium Version
Not all customers are looking for a cheap price. Many are willing to pay a higher price to get a premium product or service. You can boost your average size sale and your total revenue by offering a more comprehensive product or service …or by combining several products or services in a special premium package offer for a higher price.

Try Some Unusual Marketing Methods
Look for some unconventional marketing methods your competitors are overlooking. You may discover some highly profitable ways to generate sales and avoid competition. For example, print your best small ad on a postcard and mail it to prospects in your targeted market. A small ad on a postcard can drive a high volume of traffic to your website or generate a flood of sales leads for a very small cost.

Trim Your Ads
Reduce the size of your ads so you can run more ads for the same cost. You may even be surprised to find that some of your short ads generate a better response than their longer versions.

Set up Joint Promotions with Other Small Businesses
Contact some non-competing small businesses serving customers in your market. Offer to publicize their products or services to your customers in exchange for their publicizing your services to their customers. Cross-promotion usually produces a large number of sales for a very low cost.

NJC Printing provides quality digital and offset printing to businesses in St. Louis, Missouri and throughout the Midwest. Please visit our website at www.NJCPrint.com to learn more about us or to Request An Estimate.

Unlimited Vacation…..Are You Kidding!!!!

19-21_tnI know what you’re thinking—”Unlimited vacation?! I won’t have any employees in the office, ever!” Okay, now here’s the flip side: unlimited vacation is scientifically proven to improve efficiency, creativity and workplace environment. More and more companies are joining the one percent of companies, like Netflix and Virgin Group, who offer unlimited vacation to their full employee base. Not only does an unlimited vacation policy improve happiness, but it saves your company money. If you’re worried about the bottom line, then you’ll be happy to hear that employees are less likely to take work off with an unlimited vacation policy. But, it’s the offer, the possibility, the opportunity that’s important to employees.

Boosts morale—Want an amazing culture that most companies envy? Offer unlimited vacation. Workplaces become reinvigorated after employees take time off and truly disconnect, no matter how hard it may be. Unlimited vacation also means something different to every employee—an entry-level 24-year-old may want to go backpacking in Europe, while a 38-year-old father may want to go to every single one of his daughter’s little league softball games. The ability for them to customize their vacation is important and boosts happiness.

Best recruiting tool—Blow your recruiting competition out of the water by offering an unlimited vacation policy. Especially for millennial job seekers, benefits have become an important negotiating and decision-making tool. Recruiting and retaining the best talent will craft a high performance culture. This will jump start your company into hyper-growth mode.

More connected teams—An unlimited vacation policy re-energizes all employees because happiness spreads positivity. If even one employee goes on a vacation, they boost the atmosphere and bring new, fresh ideas to each team meeting.

NJC Printing provides quality digital and offset printing to businesses in St. Louis, Missouri and throughout the Midwest. Please visit our website at www.NJCPrint.com to learn more about us or to Request An Estimate.

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