Posts tagged ‘St. Louis Printing’

5 Steps to Growing Your Brand on Instagram

picture itInstagram, the image-based social networking platform, has quickly become one of the most effective ways to market yourself or your business. On Forbes.com, Griffin Thall, the CEO and co-founder of Pura Vida Bracelets shares these five steps for building your brand on Instagram:

Find your niche
Every person or brand must have a niche– a way to set yourself or your business a part from everyone and everything else. With out a niche, you will blend in and become lost in the social media noise. Finding your niche is creating your personality. To get started, first ask yourself: what am I good at? What do I enjoy doing? What is my brand’s main purpose? You need to not only be unique, honest, and sincere, but also somewhat mysterious. Be sure to keep your purpose and persona clear but always strive to have people wanting to know more. If people are confused at what you do in the first few seconds, you’ve lost them for good.

Find your influencers
Once you’ve found your niche, the next step is to find your influencers. An influencer on Instagram is someone who has power, reach and authority among their followers. Pairing your brand with the right voice can be the single most important force in getting the word out. Who do you want talking about your brand and sharing your story? Start with people who have between 5k and 25k followers and classify them as your “content producers” or entry-level influencers.

Find your product photographers
Once you’ve found your potential influencers, you need to find product photographers. These Instagram users are similar to influencers, but you are not looking to them for outreach purposes, you are looking to them for high-quality lifestyle or product photos of your brand in action.

Send out samples
Once your list of influencers and photographers is finalized, the next step is to send out samples. To do this, first draft up a very simple and to-the-point email to these Instagram pros. These days, anyone can detect a “spam” or templated email from a mile away, so take your time to draft up a unique email that caters exactly to the person you’re trying to target. Remember, these influencers are sorting through hundreds of emails a day just like you, so your first go is very important.

Repeat
Creating a “system” and repeating the steps above is key to growing your brand on Instagram.

NJC Printing provides quality digital and offset printing to businesses in St. Louis, Missouri and throughout the Midwest. Please visit our website at www.NJCPrint.com to learn more about us or to Request An Estimate.

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Low Cost and Highly Effective Marketing Tips

Ready-to-rock-this-Blog-1Large corporations can devote tens of millions of dollars to radio and TV spots, Internet advertising, giveaways and promotions. But, the majority of small businesses don’t have big budgets to spend on marketing and advertising.

Here are 6 low-cost but highly effective marketing tips from Business Know-How.

Don’t Advertise Like a Big Business
Big businesses advertise to create name recognition and future sales. A small business can’t afford to do that. Instead, design your advertising to produce sales… now. One way to accomplish this is to always include an offer in your advertising – and an easy way for prospective customers to respond to it.

Offer a Cheaper Version
Some prospective customers are not willing to pay the asking price for your product or service. Others are more interested in paying a low price than in getting the best quality. You can avoid losing sales to many of these customers by offering a smaller or stripped down version of your product or service at a lower price.

Offer a Premium Version
Not all customers are looking for a cheap price. Many are willing to pay a higher price to get a premium product or service. You can boost your average size sale and your total revenue by offering a more comprehensive product or service …or by combining several products or services in a special premium package offer for a higher price.

Try Some Unusual Marketing Methods
Look for some unconventional marketing methods your competitors are overlooking. You may discover some highly profitable ways to generate sales and avoid competition. For example, print your best small ad on a postcard and mail it to prospects in your targeted market. A small ad on a postcard can drive a high volume of traffic to your website or generate a flood of sales leads for a very small cost.

Trim Your Ads
Reduce the size of your ads so you can run more ads for the same cost. You may even be surprised to find that some of your short ads generate a better response than their longer versions.

Set up Joint Promotions with Other Small Businesses
Contact some non-competing small businesses serving customers in your market. Offer to publicize their products or services to your customers in exchange for their publicizing your services to their customers. Cross-promotion usually produces a large number of sales for a very low cost.

NJC Printing provides quality digital and offset printing to businesses in St. Louis, Missouri and throughout the Midwest. Please visit our website at www.NJCPrint.com to learn more about us or to Request An Estimate.

Thank You to our Veterans!

Veterans-Thanks-3NJC Printing would like to give thanks beyond measure to all veterans.

Everyday they make sacrifices, and we can’t even imagine what they must go through on a day to day basis. If they were deployed, they left behind their families, they saw things none of us would ever want to see. They have had to make decisions none of us would ever want to make. They have had to do things none of us would ever want to do.

And to those that stay state side, and  serve our country in different ways, we honor those men and woman as well, because sometimes in the grand scheme of things they may feel overlooked, but every job within the military whether it be big or small is given the same dedication.

So I am sure sometimes hearing thank you might seem like mere words to all of our veterans, but we would like you to know to us they are more than just mere words, they are words that express our gratitude, our appreciation and our respect for what you do.

Thank You!

 

NJC Printing provides quality digital and offset printing to businesses in St. Louis, Missouri and throughout the Midwest. Please visit our website at www.NJCPrint.com to learn more about us or to Request An Estimate.

How to Make LinkedIn Work For You

imagesIn today’s technological world, part of being a professional means representing yourself and networking online. That’s where LinkedIn comes in. LinkedIn is a social media platform focused on business-oriented social networking. It is a great way to manage your professional identity and build your connections. But, there are a few tips to being successful on LinkedIn. Here are the three things to think about when connecting online:

Fill out your profile —The first step to succeeding on LinkedIn is to fully fill out your profile. Include your at least your last three positions, companies and a bulleted list of your responsibilities. Add a professional headshot and include a personal website. Don’t forget to include your education, awards and volunteering experience.

Join groupsLinkedIn is an online networking and continuing education platform. That means, LinkedIn suggests groups, articles, companies and jobs that best fit you to learn more. Search for groups in your field and join a few to learn tips and tricks of the trade.

Act as in real-life —Don’t confuse networking in LinkedIn as different in real life. You would never just go up to someone and say, “Hey! Let’s connect.” Cultivate a more gentle greeting. When you want to connect with someone, send them a message introducing yourself and stating why you’re interested in connecting.

NJC Printing provides quality digital and offset printing to businesses in St. Louis, Missouri and throughout the Midwest. Please visit our website at www.NJCPrint.com to learn more about us or to Request An Estimate.

10 Quotes To Pick You Up!

antWe all go through tough times at the office, but sometimes you just need a pick me up. Keep your head towards the sky and keep on looking to the future. Here are 10 quotes to keep you productive and on your game during the workday:

 

“Success is finding satisfaction in giving a little more than you take.”— Christopher Reeve

“Coming together is a beginning; keeping together is progress; working together is success.”— Henry Ford

“Success is not final, failure is not fatal: it is the courage to continue that counts.”— Winston Churchill

“The starting point of all achievement is desire.”— Napoleon Hill

“Success is not the key to happiness. Happiness is the key to success. If you love what you are doing, you will be successful.”— Albert Schweitzer

“The price of success is hard work, dedication to the job at hand, and the determination that whether we win or lose, we have applied the best of ourselves to the task at hand.”— Vince Lombardi

“Try not to become a man of success, but rather try to become a man of value.”— Albert Einstein

“Success consists of going from failure to failure without loss of enthusiasm.”— Winston Churchill

“Success is how high you bounce when you hit bottom.”— George S. Patton

“A successful man is one who can lay a firm foundation with the bricks others have thrown at him.”— David Brinkley

 

NJC Printing provides quality digital and offset printing to businesses in St. Louis, Missouri and throughout the Midwest. Please visit our website at www.NJCPrint.com to learn more about us or to Request An Estimate.

A Few Hats a Social Media Strategist Must Wear

Social-Media-Tree-PNG-700px-e1356547066755Every company needs a dedicated social media strategist to promote their products and interact with their customers online. It is essential, in today’s growing tech culture and online community, to have an active participant on behalf of the company. A social media strategist must wear a lot of hats, but here are just a few:

Quick adapter— One of the most essential skills as a social media strategist is to be a quick adapter to technology and new social media platforms. You need to be able to dedicate extra time to research them, determine if they’re useful for your company or brand and understand all the features and benefits.

Good with numbers— Many people go into advertising because they don’t like math, but half the job of a social media strategist is to measure interactions, analyze trends and quantify growth on social media. A social media strategist needs to understand basic math and how to use social media measurement software.

Multi-tasker— While you’re brainstorming and scheduling new content, a social media strategist needs to be aware of the current trends and anyone who is interacting with the brand. Always keep notifications on so you don’t miss a beat.

NJC Printing provides quality digital and offset printing to businesses in St. Louis, Missouri and throughout the Midwest. Please visit our website at www.NJCPrint.com to learn more about us or to Request An Estimate.

June 25th…National Strawberry Parfait Day

national-strawberry-parfait-day-june-25

I think if you are going to start or end any day, this is what you should be thinking about..am I right!!! Granted you may have missed the Strawberry Festival in Kimmswick, MO a few weeks ago. I am betting though you could find some delicious strawberries at your local grocer or even at the Soulard Farmers Market held every weekend.

Of course National Strawberry Parfait Day is an “unofficial” National holiday, but when you think about it, something this good doesn’t really have to be official to enjoy. recipeThis day is observed annually on June 25. If you want to share this fabulous refreshing dessert with your family, here is a great recipe to enjoy.

 

 

NJC Printing provides quality digital and offset printing to businesses in St. Louis, Missouri and throughout the Midwest. Please visit our website at www.NJCPrint.com to learn more about us or to Request An Estimate.

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