Posts tagged ‘Valentines Day’

It’s Valentine’s Day Show Your Customer’s Some Love!

handsheartThe week of Valentine’s Day is finally upon us. If you haven’t made your Valentine cards or decorated the walls with paper hearts, you’re more than a little behind the game. However, it’s not too late to take advantage of the holiday and do some themey marketing. What better day is there to show your customers some love? Take a look at these last-minute ideas for sweeping your customers off of their feet:

Make the most of social media.
Social media is the procrastinating marketer’s dream. There’s no printing or mailing involved, so you can reach out to customers instantaneously.

– Consider holding a contest on Valentine’s Day. You could have people tweet or post about their love stories or worst date experiences. Whether you appeal to emotion or humor, a chance to share personal experiences will get people engaged.

– Tweet at other businesses that you have good relationships with, saying, “Happy Valentine’s Day, @insertyourfavoritebusinesshere! We love what you do!” Chances are, they will reciprocate your affection.

– Come up with a fun Valentine’s Day-themed game. For example, find or make cupids of some kind (they can even be printed out pictures) and place them throughout your neighborhood or city. Instagram, tweet and post pictures of them in their different locations. The first person to find each cupid can return it to you for a prize.

– If you’ve hopped on the Snapchat bandwagon, take a quirky picture of the people in your office and adorn it with hand drawn hearts and typical Valentine’s Day sayings. Your customers will appreciate your playfulness.

Harness the power of email.
It’s another method of immediate communication and is perfect if you’re going for a slightly more professional tone.

– Send messages to your best customers. Thank them specifically and tell them why you appreciate their business so much. If you want, include a gift of some kind.

– Send a mass email to all of your customers. Whether you make it fun and flashy or sophisticated and romantic, they will appreciate that you took the time to design a special Valentine’s Day greeting for them. It’s also a great opportunity to announce any sales or promotions that you’re having.

NJC Printing provides quality digital and offset printing to businesses in St. Louis, Missouri and throughout the Midwest. Please visit our website at www.NJCPrint.com to learn more about us or to Request An Estimate.

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Offbeat Holiday Celebrations…Breaking Tradition

kcs_6ca5975fOverflowing mailboxes are a common sight this time of year. Family, friends and businesses all want to send their holiday wishes, leaving people flooded with stacks of cards and letters. Traditionally, companies send out their annual letters of gratitude during the year-end holidays, but they end up being just one tiny snowflake on the big pile of snow. Even if you try to host an event for customers, it’s unlikely that they’ll be able to fit you in their schedules among all the school programs and holiday parties.

We suggest that you break with tradition. Why thank your customers now when you could claim your very own company holiday? Stepping outside the bounds of this holiday season means you won’t have to compete for attention, and the unconventional approach will make your business memorable. Here are a few ideas for offbeat holiday celebrations.

Valentines Day
What better holiday to express your undying love for your customers than Valentine’s Day? Woo them by sending a beautiful valentine card or a box of chocolates. If you really want to up the romance, include two ticket vouchers from your local movie theater.

St. Patrick’s Day
No Irish heritage required. Consider mailing out promotions on shamrock-shaped cards or hosting a social media contest for the best photo of a leprechaun lookalike. If you really want to go all out, move the party down to the local pub for your 21-and-older patrons. Irish musicians and traditional food will certainly make them feel lucky.

4th of July
Plan a star-spangled fireworks event for your customers. You can put together your own show if you have the location and the funds, or you can capitalize on a local fireworks display. Place blankets on the ground to reserve prime viewing spots for your guests and start the party early by offering tasty picnic food.

National Waffle Day
Because who doesn’t love waffles? Make August 24th special for your customers with a delicious breakfast treat. Host a catered event with a waffle bar (fruit, sprinkles, whipped cream, chocolate chips) or send out gift cards to a local waffle house. You can’t go wrong, because either way there will be waffles.

NJC Printing provides quality digital and offset printing to businesses in St. Louis, Missouri and throughout the Midwest. Please visit our website at www.NJCPrint.com to learn more about us or to Request An Estimate.

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